Hövding

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Hövding HÖVDING - AIRBAG FOR URBAN CYCLISTS

www.hovding.com Hövding 4 will launch soon - stay tuned on hovding.com

Hövding is an airbag for urban cyclists that protects cyclists’ heads and necks within milliseconds in the event of a fall-related accident. Worn comfortably like a collar, it uses a neutral networks based AI algorithm to detect dangerous situations and inflates instantly when needed. Hövding is owned by iSi Wearables, part of Austrian iSi Group, which brings decades of automotive airbag expertise into the completely reimaged Hövding 4 - marking a new chapter in cycling safety.

A new beginning.It’s not a helmet. It’s an airbag.And it’s coming back.We’re bringing Hövding into a new era.Now part of...
18/06/2025

A new beginning.
It’s not a helmet. It’s an airbag.
And it’s coming back.

We’re bringing Hövding into a new era.
Now part of the iSi Group, the global experts in airbag technology, Hövding is being completely reimagined — with precision, safety, and innovation at its core.

This is not just a comeback — it’s a commitment to safer cycling in urban life: Hövding 4

🚨 Important Update 🚨Today, we received the news from the administrative court that the permanent sales stop and recall o...
22/12/2023

🚨 Important Update 🚨
Today, we received the news from the administrative court that the permanent sales stop and recall of Hövding 3 have been lifted. Which means that all consumers can use their Hövding again. A true victory for all Hövding users out there.

However, due to the substantial and permanent damage caused by the actions of the Swedish Consumer Agency, we will not survive and we have therefore filed for bankruptcy. For the past 12 years, we have been consistently aiming and fighting for more cyclists to survive traffic injuries on the roads and we are all profoundly saddened by the news.

Given the bankruptcy, we will unfortunately no longer be able to offer our services to our customers. Thank you for being a part of the Hövding community, the true urban cyclists. Your loyalty has meant the world to us 💛
Team Hövding

Det skrivs en hel del om Hövding just nu.  Därför vill vi slå hål på några myter och ge bakgrund till några andra. Bland...
14/12/2023

Det skrivs en hel del om Hövding just nu. Därför vill vi slå hål på några myter och ge bakgrund till några andra. Bland annat får du svar på påståenden såsom:'Hövding såldes med känt säkerhetsproblem' och 'Man kan inte lita på att Hövding löser ut.' Vad är fakta, vad är fiktion?

https://hovding.com/se/facts-fiction/myter/

We are transforming Hövding to something it's never been before, can you guess what? Coming this week. 🧸
30/10/2023

We are transforming Hövding to something it's never been before, can you guess what? Coming this week. 🧸

Guess what? Right in this moment when you buy a Hövding 3, you'll also receive a Classic cover as a special little gift ...
26/10/2023

Guess what? Right in this moment when you buy a Hövding 3, you'll also receive a Classic cover as a special little gift from us. What's the catch? There is none, we just think you would look really nice with it. Choose between cover Sand, Myr or Lav. Stop thinking about it, and just get it. Nooo, not later, right now!

We love to take the bike to our favorite place, but if you're going to ride home, take it easy with the beer. Drink and ride is not cool or safe. (The offer is valid until November 1)

Leaves + rain = Slippery roads  🍂 Hövding is your best insurance against slippery roads and cycling accidents during aut...
18/10/2023

Leaves + rain = Slippery roads 🍂 Hövding is your best insurance against slippery roads and cycling accidents during autumn. Protect the most important thing you have, your brain! Tag a friend you want to keep safe 💛

Stina, a design technician by training, established her own studio before embarking on her career journey at Hövding in ...
15/10/2023

Stina, a design technician by training, established her own studio before embarking on her career journey at Hövding in 2014. She stands as the creative genius behind Hövding's sleek and customizable exteriors. Through her inspired design of new covers, Stina not only ensures that Hövding remains the safest choice for cyclists but also transforms it into a fashion statement.

You might be wondering, "Where can I find her?" Well, you'll typically find Stina sewing in her laboratory, indulging in second-hand shopping adventures, or immersed in spinning sessions. A true creative spirit with a wealth of ideas to bring to life, she has a deep love for hands-on work—a trait she inherited from her mother. Her radiant smile, coupled with impeccable craftsmanship, makes her a wellspring of inspiration and genius.

You want to be impossible to miss? New cover Polstjärna is your perfect choice. When the sun sets - that's when Polstjär...
12/10/2023

You want to be impossible to miss? New cover Polstjärna is your perfect choice. When the sun sets - that's when Polstjärna truly shines. Its reflective material makes you as visible as lightning on the streets

Yes, this is the last summer photo we will post, we can't pretend anymore, it's officially fall. But that also means tha...
09/10/2023

Yes, this is the last summer photo we will post, we can't pretend anymore, it's officially fall. But that also means that the pretty leaves in this picture are very soon on the ground. And that means it's easy to slip and fall. Cycle safe and make sure your Hövding is activated and with you 🍂

We love creative solutions! After Hövding saved  in an accident - he took his deflated Hövding, recycled it and made thi...
06/10/2023

We love creative solutions! After Hövding saved in an accident - he took his deflated Hövding, recycled it and made this bag! It's easy to say that we really like how his creative brain works 🧠 Keep doing what you are doing you rebel !

Adresse

Vienna

Öffnungszeiten

Montag 10:00 - 15:00
Dienstag 10:00 - 15:00
Mittwoch 10:00 - 15:00
Donnerstag 10:00 - 15:00
Freitag 10:00 - 15:00

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Erfahren Sie als Erste/r von Neuigkeiten und Aktionen: Wir schicken Ihnen eine E-Mail, wenn Hövding etwas veröffentlicht. Ihre E-Mail-Adresse wird für keinen anderen Zweck verwendet, und Sie können sich jederzeit abmelden.

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