27/04/2026
This year at the AMW exhibition in Brisbane, we’re taking a more interactive approach — one that gives buyers the freedom to explore at their own pace, access information instantly, and engage with our sales team only when they are ready.
Over the years, we’ve noticed a shift in buyer behaviour.
Many visitors feel apprehensive about approaching a stand because they don’t want to be approached immediately by salespeople. They prefer to browse quietly, get a feel for what’s relevant to them, and only start a conversation once they’ve identified something of interest. Our new approach aligns perfectly with how today’s buyers want to interact.
To support this, we’ll have touchscreen stations across our stand where customers can view videos, brochures, and detailed information about the machines we’re exhibiting. If they’re looking for a different size or model, that information will also be available for them to explore. And of course, our experienced sales team will be on hand whenever they’re ready to talk.
After AMW, this interactive experience will be carried over to our factory showroom, with content tailored to the machines we have on display. This will elevate our upcoming open days and create a smoother, more engaging experience for our customers.
