25/05/2014
An Overview of Garments Merchandising
Merchandising:
Merchandising is one of the most important parts for garments trade. Without merchandising this trade never be fulfill. The term merchandising has been derived from the merchandise. Merchandise means goods that are bought and sold.
We can also define merchandising as,
Merchandising is any practice which contributes to the sale of products to a retail consumer.
Or
Merchandising is the department which mediates marketing and production departments. Some times, merchandising department will have to do costing and pricing also.
Garments Merchandising:
Garments merchandising means buying raw materials & accessories, producing garments, maintaining required quality level and exporting the garments within schedule time.
Garments Merchandising
Garments Merchandising
We should understand the term “Garments Merchandising” at first. “Garments” means apparels or clothing which we need to wear every day, everybody, every time not only in our country, all over the world also. “Merchandising’ means buying, producing and selling of any goods or products or services for the local or international market. If we combine this two English term “Garments Merchandising” then the meaning of “garments merchandising” becomes like following definition. All activities involved in procuring export order of any garments of any particular design for a specific quantity, analysis of the garment requires producing the garments, production of those quantity of garments with specific attention to required quality level, production scheduling and exporting the garments within fixed time frame, may be called garments merchandising. From the said definition of garments merchandising it can be assumed clearly that procuring a garment export order that is export L/C, production of those garments as per buyer satisfaction within limited time is not so easy. The activities involved in garments merchandising is normally done by a dynamic and expert person called garments merchandiser. The person “Garments Merchandiser” is one of the important key people of a garments production and garments export sector.
In Bangladesh, the future of garments industries is brighter in the era of globalization. Ultra modern technology are being used in the woven and knit garment industries in the outside world other than Bangladesh. To survive in the free market of the world, we have to use world standard latest technology in our readymade garment sector. The study will cover the practice, procedures and technique followed by the merchandiser in the preparation of order to shipment. Bangladesh is a developing country. The development and progress of the country largely depend on export performance. In case of Bangladesh, among the export sector, the ready-made garments are the main earning source of foreign currency. In the garment and textile industry, merchandisers have been playing a vital role for the ex*****on of export orders.
Objectives of Merchandising:
Efficient Management of merchandising should ultimately result in the maximization of sales of products. In order to minimize cost
Stated differently that the objectives of merchandising management consist of two counter-balancing parts: -
To maintain merchandising system for efficient and smooth production and sales operations.
To maintain a minimum cost to maximize profitability.
These two conflicting objectives of merchandising management can also be expressed in terms of cost and benefits associated with inventory. So That, the industry should minimize cost of product for increasing more sales and more profit
