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WEST END WATCH CO - Switzerland

Name: WEST END WATCH CO - Switzerland
Address: Leytron, 1912, CH
Telephone: +41273056666

Startseite
Schweiz
Leytron
WEST END WATCH CO - Switzerland

Pioneers in watchmaking since 1886. Based in Switzerland. www.westendwatchco.ch

02/09/2026

New Sowar 2000 / 39mm / automatic

Inspired by the iconic 1990s bestseller, the Sowar 2000.

With a refined 39 mm diameter case, the design of this timepiece was modernised while retaining the rugged dependability of its predecessor.

Powered by a 41-hour Swiss automatic movement, it ensures precise timekeeping, complete with a day and date calendar for added functionality.

Ref. 6854.10.3394 (anthracite) / 6854.10.3395 (blue) / 6854.10.3396 (green) / 6854.10.3397 (red)

29/08/2026

In the 1990s, West End introduces the «Sowar 2000», a modernised, ultra-solid automatic watch with domed crystal, screwed crown and double-security clasp.

A quarter-century later, new Sowar 2000 is released: with a refined 39 mm diameter case, the design of this timepiece was modernised while retaining the rugged dependability of its predecessor.

Ref. 6854.10.3396 (green)

26/08/2026

Black Spinel and Diamonds

Our new Lady Collection is set with four black spinel stones adorning the stainless steel bracelet, and four brilliant diamonds nestled on a lacquered black dial - each stone handpicked, each one extraordinary.

Crafted for women who embrace the bold side of elegance.

Ref. 6866.10.3431 BSPIN

22/08/2026

New Lady Watches 💎 Diamonds and Natural Gemstones

Jewellery watch

We are proud to unveil our most ambitious ladies' collection yet.

4 natural diamonds on the dial

4 versions with 4 natural gemstones on the bracelet:

💎 Diamonds
💎 Pink Rhodolite
💎 Swiss (light) blue topaz
💎 London (dark) blue topaz

Ref. 6866.10.3430

19/08/2026

Ref. 8152 / Automatic / 39mm: A sophisticated evolution of West End’s historical bestseller, celebrated by millions.

15/08/2026

Ref. 8152, a modernized version of West End’s historical bestseller sold to millions of pieces, crafted to the highest standards of quality and precision.

Features typical elements of the brand’s military heritage, such as the luminescent numerals, the legendary adjustable stainless steel bracelet or the 1920’s look of the case.

With its 39 mm diameter, this watch embodies both heritage and innovation, offering a sophisticated accessory for discerning individuals for both formal occasions and everyday wear.

Available in three versions, each dial is an authentic replica of historic military designs, updated with modern enhancements. The unique box-shaped sapphire glass has the same look as the old plastic glasses used in the past.

12/08/2026

In the early 1900s, West End created its most famous watch: the Sowar. Strong and reliable, it was built with a dust- and damp-proof case and thick crystal glass, far ahead of its time.

08/08/2026

New Sowar 2000 / 39mm / automatic

Introducing our latest watch model, a sophisticated blend of elegance and sport, inspired by the iconic 1990s bestseller, the Sowar 2000.

With a refined 39 mm diameter case, the design of this timepiece was modernised while retaining the rugged dependability of its predecessor.

Powered by a 41-hour Swiss automatic movement, it ensures precise timekeeping, complete with a day and date calendar for added functionality.

Ref. 6854.10.3394 (anthracite) / 6854.10.3395 (blue) / 6854.10.3396 (green) / 6854.10.3397 (red)

05/08/2026

⚡ Cutting-edge precision : Electric, the relaunched historical model by West End Watch Co. ⚡

In the swinging 60s, West End Watch Co. using movement Landeron 4750 revolutionized the horology world with the original "Electric" model. It boasted the first-ever Swiss electric movement, powered by disposable dry cell battery.

Fast forward to today, and we're proud to present the all-new Electric model with an ETA thermocompensated quartz movement that will leave you breathless : with extraordinary precision of less than 10 seconds per year, it's a testament to our unwavering commitment to precision and innovation.

But this isn't just about impeccable timekeeping; it's about embracing history and celebrating the transitional phase that birthed a horological marvel. The Electric model bridges the gap between traditional mechanical movement with balance wheel and modern quartz movements with micro-chips.

02/08/2026

Sowar Prima / Automatic / 39 mm

In the 1920s and 1930s, West End Watches pioneered the creation of waterproof watches featuring the newly introduced Incabloc shock-resistant system.

This era gave birth to our iconic 'Sowar' collection, named after the Persian term for 'the one who rides,' a title once reserved for the cavalry troops of the Indian army.

Adresse

Leytron
1912

Öffnungszeiten

Montag	09:00 - 17:00
Dienstag	09:00 - 17:00
Mittwoch	09:00 - 17:00
Donnerstag	09:00 - 17:00
Freitag	09:00 - 17:00

Telefon

+41273056666

Webseite

http://www.westendwatchco.ch/

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