WEST END WATCH CO - Switzerland

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WEST END WATCH CO - Switzerland Pioneers in watchmaking since 1886. Based in Switzerland. www.westendwatchco.ch

New Lady Watches 💎 Diamonds and Natural GemstonesJewellery watchWe are proud to unveil our most ambitious ladies' collec...
04/11/2026

New Lady Watches 💎 Diamonds and Natural Gemstones

Jewellery watch

We are proud to unveil our most ambitious ladies' collection yet.

4 natural diamonds on the dial

4 versions with 4 natural gemstones on the bracelet:

💎 Diamonds
💎 Pink Rhodolite
💎 Swiss (light) blue topaz
💎 London (dark) blue topaz

Ref. 6866.10.3430 (Swiss blue topaz)

Jewellery Lady WatchOur new Lady Collection is set with four natural gemstones adorning the bracelet, and four brilliant...
31/10/2026

Jewellery Lady Watch

Our new Lady Collection is set with four natural gemstones adorning the bracelet, and four brilliant diamonds nestled on a pure silver dial - each one handpicked, each one extraordinary.

Crafted for women who know the difference.

Ref. 6866.10.3430 DIAM - diamonds
6866.10.3430 RHODO - Pink / rhodolite
6866.10.3430 SWITOP - light blue / Swiss blue topaz
6866.10.3430 LONTOP - dark blue / London blue topaz

Black Spinel and DiamondsOur new Lady Collection is set with four black spinel stones adorning the stainless steel brace...
28/10/2026

Black Spinel and Diamonds

Our new Lady Collection is set with four black spinel stones adorning the stainless steel bracelet, and four brilliant diamonds nestled on a lacquered black dial - each stone handpicked, each one extraordinary.

Crafted for women who embrace the bold side of elegance.

Ref. 6866.10.3431 BSPIN

New Sowar 2000 / 39mm / automaticIntroducing our latest watch model, a sophisticated blend of elegance and sport, inspir...
24/10/2026

New Sowar 2000 / 39mm / automatic

Introducing our latest watch model, a sophisticated blend of elegance and sport, inspired by the iconic 1990s bestseller, the Sowar 2000.

With a refined 39 mm diameter case, the design of this timepiece was modernised while retaining the rugged dependability of its predecessor.

Powered by a 41-hour Swiss automatic movement, it ensures precise timekeeping, complete with a day and date calendar for added functionality.

Ref. 6854.10.3397

Sowar 1916 : this iconic Swiss made military timepiece is reborn for today's adventurers.Whether you're exploring city s...
21/10/2026

Sowar 1916 : this iconic Swiss made military timepiece is reborn for today's adventurers.

Whether you're exploring city streets or scaling mountain peaks, make every moment count with an automatic watch that stands for endurance and timeless elegance.

39 mm / automatic

Ref. 6832.10.3244 (stainless steel) / 6832.30.3244 (gold plated)

Sowar 1916 : The design that withstood a century's test◾️Diameter 39mm◾️Water resistant to 50m◾️Extra-thick conic sapphi...
17/10/2026

Sowar 1916 : The design that withstood a century's test

◾️Diameter 39mm
◾️Water resistant to 50m
◾️Extra-thick conic sapphire glass, transparent case back
◾️Automatic movement with small second and date calendar

Ref. 6832.30.3245

Sowar 1916 : a relaunched legendThe very first Sowar from West End marked a revolution in timekeeping. With its dust and...
14/10/2026

Sowar 1916 : a relaunched legend

The very first Sowar from West End marked a revolution in timekeeping. With its dust and damp-proof casing, fortified with extra-thick crystal glass, it was truly ahead of its time. Its compact 40mm diameter case stood in stark contrast to the cumbersome pocket watches prevalent then. The reimagined Sowar 1916 model, featuring a small second hand, shows a design that is as clear as it is functional.

Ref. 6832.10.3244 BR

The Watch Crown: A Small Component with Big ResponsibilitiesThe watch crown, also known as the winding crown, is a cruci...
10/10/2026

The Watch Crown: A Small Component with Big Responsibilities

The watch crown, also known as the winding crown, is a crucial element of any timepiece. Located on the side of the watch case mostly at 3H or 4H, it allows wearers to set the time, date, and complications, while also winding the manual movement to ensure smooth operation.

At West End Watch Co., our crowns come in various designs, often featuring a distinctive “W” engraving. However, this small yet essential part presents a significant technical challenge, particularly in terms of water resistance. Over the years, watchmakers have innovated through research and patents to enhance durability and performance.

Certain models, like Moby Dick and Sowar 2000, incorporate a screw-down crown, preventing accidental unlocking—an essential feature for diver’s watches. Historically, oversized crowns were also developed to allow operation even with gloves.

The crown may be small, but its impact on precision, functionality, and durability is immense. 🏆

Secundus Lady Mother-of-Pearl & Diamond Watch for WomenIntroducing the new Secundus Lady: a women's luxury watch that bl...
07/10/2026

Secundus Lady
Mother-of-Pearl & Diamond Watch for Women

Introducing the new Secundus Lady: a women's luxury watch that blends timeless elegance with modern precision.

✨ Reliable Swiss quartz movement
✨ Refined mother-of-pearl dial — available in White or Dark MOP
✨ Set with 23 natural diamonds for a radiant, eye-catching shine
✨ Designed to shine effortlessly, day or night

The perfect statement piece for women who want luxury, sparkle, and everyday elegance in one watch.

Ref. 6864.10.3424 (White Mother-of-Pearl)
Ref. 6864.10.3425 (Dark Mother-of-Pearl)

Adresse

Leytron
1912

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

Telefon

+41273056666

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