15/07/2026
Exporting beauty products to Brazil? Your packaging strategy may need an update.
🇧🇷 Under Decree No. 12.688/2025, Brazil has introduced mandatory recycled-content targets for plastic packaging:
♻️ 2026: 22% PCR
♻️ 2030: 30% PCR
♻️ 2040: 40% PCR
The regulation also sets progressive plastic packaging recovery targets, increasing from 32% in 2026 to 50% by 2040. 📈Mandatory recycled-content requirements apply to manufacturers and importers, with traceability playing an important role in demonstrating compliance.
For cosmetics brands exporting to Brazil, this means packaging decisions made today can have long-term compliance implications.
At Gidea PAC, we help brands develop PCR-ready cosmetic packaging solutions that balance sustainability, aesthetics and manufacturing performance.
💬If Brazil is one of your target markets, let's discuss how your packaging roadmap can stay ahead of the new requirements.