11/04/2026
Cosmoprof Bologna 2026 has come to a close — and it has been a truly valuable experience for us at SPTNails.
This year, one clear shift stood out:
The market is moving beyond standard products toward more differentiated, design-driven, and brand-oriented development.
Compared to previous years, we noticed:
• Fewer similar, copy-based products
• More original designs and structural innovation
• Stronger focus on brand identity and long-term positioning
At our booth, we had the opportunity to meet both new and long-term partners, and more importantly, to have in-depth conversations about product development, not just pricing.
These discussions continue to reinforce our belief:
The future of nail brands will not be built on sourcing, but on product differentiation.
A big thank you to everyone who visited us at Hall 34, Booth D28.
We truly appreciate every conversation and every insight shared.
If you didn’t have the chance to meet us during the exhibition, feel free to reach out — we’d be glad to continue the conversation.
Industry question:
In your market, are brands starting to move away from standard products?