Swiss Side

Swiss Side Swiss Side, No.1 in aerodynamics, maximises speed and real world performance of aero cycling wheels with over 50 years of Formula 1 experience.
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Swiss Side, No.1 in aerodynamics, maximizes speed and real world performance of aero wheels. With over 50 years of Formula 1 experience, Swiss Side’s new technologies and unmatched engineering know-how revolutionize the cycling industry. Swiss Side, No.1 in Aerodynmics, maximiert Speed und Real World Performance von Aero-Laufrädern. Mit über 50 Jahren Formel-1-Erfahrung, revolutionieren neue Technologien und unvergleichliches Know-how von Swiss Side die Fahrrad-Industrie.

03/09/2026

// ONLY 29€ for your personal race strategy - One race. One strategy. No subscription.

Racing the IRONMAN 70.3 World Championship in Nice?

Then you already know: this is not a course for guesswork. Its demanding profile makes smart pacing essential - and choosing the right equipment just as important.
With our new Single Event access, you can now use the full analytical power of the Swiss Side Performance Platform for one specific race:

✓ Receive a personalised pacing strategy
✓ Plan your effort around the course, your power and your goals
✓ Compare different equipment setups
✓ Find your fastest race-day configuration

One race. One payment. No ongoing subscription.

You’ve done the training. Now make sure your strategy is ready too.
Optimise your race via the link in our bio & in our stories.

Enjoy every ride,
Your

01/09/2026

// Speed starts at the front 🚀

The Swiss Side AERO Cockpit combines aerodynamic performance, adjustability and long-distance comfort in one modular system - developed for triathletes and time trialists who want to make every watt count.

✅ Save up to 6 watts at 45 km/h

✅ Fully adjustable for your individual fit

✅ Dual-density pads for maximum comfort

✅ Integrated BTA hydration and computer mount for a clean, aerodynamic setup

✅ Modular design with an exceptionally low weight

The AERO Cockpit is finally available again - bit stock is limited. Secure yours now and save yourself some speed.

Enjoy every ride,
Your

// Two races. Two wins. Just 15 days apart. 🏆🏆After taking victory at IRONMAN Kalmar, Laura Philipp delivered another ou...
31/08/2026

// Two races. Two wins. Just 15 days apart. 🏆🏆

After taking victory at IRONMAN Kalmar, Laura Philipp delivered another outstanding performance to win IRONMAN 70.3 Zell am See-Kaprun.

Her fourth victory in the Austrian Alps also moves her to the top of the IRONMAN Pro Series standings. What a statement with the World Championships just around the corner.

Congratulations, Laura. 
We are incredibly proud to have you as part of the Swiss Side family and to support you on this journey.

Enjoy all the rides.
Your 

📸 Marcel Hilger



27/08/2026

// Swiss InSide Podcast # 22 - Inside Le Tour de France 🟡🚀

In the new episode of Swiss InSide, Daniel Jugan sits down with Swiss Side founder Jean-Paul Ballard to take you behind the scenes of the world’s biggest cycling race.
From individual bike setups, technology and race strategy to team dynamics and the intense atmosphere inside the team car - JP shares what it takes to manage performance, logistics and rider safety under maximum pressure.

We also talk about the team’s achievements, the potential of Paul Seixas, future ambitions and the innovations cycling still needs to make racing safer.

🎧 Episode # 22 - Listen now wherever you get your podcasts.

Enjoy the episode.
Your 


// La Vuelta is underway for DECATHLON CMA CGM TEAM 🇪🇸The opening time trial in Monaco put speed, precision and preparat...
25/08/2026

// La Vuelta is underway for DECATHLON CMA CGM TEAM 🇪🇸

The opening time trial in Monaco put speed, precision and preparation in the spotlight from the very first pedal stroke.

When every second counts, every aerodynamic detail matters. We’re proud to support the team as they push the limits of speed and performance over the next three weeks.

21 stages. 3,275 km. One relentless race.
Vamos equipo.

Enjoy watching, cheering and, of course, all the rides.

Your

24/08/2026

// Don’t miss our FACTORY SALE 👀🔥

SAVE THE DATE:
📅 Saturday, 5 September 2026
⏰ 10:00 - 14:00
📍 Swiss Side HQ, Bönirainstrasse 14, 8800 Thalwil

For one day only, we are opening the doors to our Swiss Side headquarters in Thalwil.
Secure professional-grade performance gear straight from the source:

- Up to 60% off selected wheels 
- HADRON², HADRON³, GRAVON and PION wheels available
- 10% off our entire Triathlon and Road apparel collection

Oh and hey, get a free barista coffee while you shop ☕.

In-person purchases and collection only. 
Payment methods: Only CASH or TWINT. 
Stock is limited and available on a first come, first served basis. 
Once it’s gone, it’s gone!

We are looking forward to seeing a lot of you soon 🙌.

Enjoy every ride,
Your

// FINAL DAY - SAVE UP TO 45% 🚀Today is your last chance to save up to 45% in our Clearance Sale. Be quick and secure th...
22/08/2026

// FINAL DAY - SAVE UP TO 45% 🚀

Today is your last chance to save up to 45% in our Clearance Sale. Be quick and secure the race-proven setups that have won multiple races and world championships.
From the Ironman World Championships to the T100 Series, our HADRON² wheels have set the standard for real-world performance.

Performance, precision and aerodynamic advantage at the highest level - now more accessible than ever.

👉 Shop the Clearance Sale before it ends tonight and take your ride to the next level.

Enjoy every ride,
Your

20/08/2026

// Swiss Side AERO Cockpit - Back in stock 🚀

Our game-changer for triathletes and time-trialists:

✅ Save up to 6 watts at 45 km/h
✅ Fully adjustable for your perfect fit
✅ Maximum comfort with dual-density pads
✅ Integrated BTA hydration & computer mount for a sleek, aero setup
✅ Modular & super lightweight

For the first time in months we do have stock, so better be quick and save yourself some speed.

Enjoy every ride,
Your

IRONMAN KALMAR CHAMPION 🏆🇸🇪 - What a performance by Laura Philipp Laura took control on the bike, powered through the fa...
17/08/2026

IRONMAN KALMAR CHAMPION 🏆🇸🇪 - What a performance by Laura Philipp

Laura took control on the bike, powered through the fast and windy course in 4:24:51 and entered T2 with a strong lead. She followed it up with a 2:52:57 marathon to take the win in 8:13:37 - setting a new course best and finishing more than 18 minutes ahead of the field.

A dominant performance from start to finish. Huge congratulations, Laura!
We are incredibly proud to support you and to be part of the setup behind another outstanding ride.

Enjoy this well-deserved victory - next stop, Kona 🌺

13/08/2026

// 7 SECONDS FASTER - A full podcast episode about the new long distance world record 🎙️🚀

Seven seconds. That was the difference between an incredible performance and a new long-distance triathlon world record.

This year at the Challenge Roth, delivered a historic race. 
But a performance like this does not happen by chance.
In the latest episode of the Swiss inSide Podcast, Daniel and JP take a closer look at everything behind the record:

• Extensive wind tunnel and real-world testing
• Aerodynamic equipment
• Cooling and race-day preparation
• Data-driven pacing strategies
• The role of the Swiss Side Performance Platform
• The mental strength required to push beyond existing limits

How do countless hours of testing translate into seven decisive seconds on race day? 
And how much faster can triathlon become in the future?

Listen now to the new episode: “7 Seconds Faster - About a New World Record.”

NOW LIVE on the podcast platform of your choice.

Enjoy all the rides,
Your

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