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Swiss Side Swiss Side, No.1 in aerodynamics, maximises speed and real world performance of aero cycling wheels with over 50 years of Formula 1 experience.

Swiss Side, No.1 in aerodynamics, maximizes speed and real world performance of aero wheels. With over 50 years of Formula 1 experience, Swiss Side’s new technologies and unmatched engineering know-how revolutionize the cycling industry. Swiss Side, No.1 in Aerodynmics, maximiert Speed und Real World Performance von Aero-Laufrädern. Mit über 50 Jahren Formel-1-Erfahrung, revolutionieren neue Technologien und unvergleichliches Know-how von Swiss Side die Fahrrad-Industrie.

// 2026 RECAP DECATHLON CMA CGM TEAM - Speed shared. Memories made. 🚀
From Paul Seixas conquering the Mur de Huy to Ola...
19/10/2026

// 2026 RECAP DECATHLON CMA CGM TEAM - Speed shared. Memories made. 🚀

From Paul Seixas conquering the Mur de Huy to Olav Kooij taking his first Tour de France stage victory and Felix Gall winning the Vuelta a Burgos overall. DECATHLON CMA CGM gave us plenty of reasons to stand up and cheer in 2026.

Behind those moments: thousands of kilometres, total commitment and a team working together long before the finish line comes into sight.

As Major Technical Partner, we are proud to play our part. With our HADRON wheels, aerodynamic testing and continued development alongside VAN RYSEL , we help turn the pursuit of speed into performance on the road.

To the riders, mechanics, coaches and everyone behind the scenes: thank you for your trust, your feedback and the moments that remind us why we love racing.
What was your favourite moment of the team’s 2026 season? 👇

Enjoy all the rides.
Your 


16/10/2026

AERO Socks EVO2 vs AERO Calf Sleeves EVO2 | FASTER - Episode 2

Our new Wind Tunnel Tale follows through an honest, data-driven aero optimisation in the wind tunnel.

From tri suits and helmets to cockpit and hydration, we tested every detail to discover where speed is really gained.

Follow us on a journey with real hard data, and nothing else.
Please find the link to the series in our bio.

“The wind tunnel is very good at killing opinions. Sometimes the result is exactly what we expect. Sometimes it is not. And that is why we test.”

Jean-Paul Ballard, CEO and Founder of Swiss Side.

Enjoy all the watts,
Your

🎥 /

Experience race-proven performance with the Monument Win wheelset, HADRON³ Ultimate, now yours at 40% off.
📸 Getty Image...
14/10/2026

Experience race-proven performance with the Monument Win wheelset, HADRON³ Ultimate, now yours at 40% off.

📸 Getty Images

// For Jason West , this year’s IRONMAN World Championship didn’t deliver the result he had worked for. But he kept figh...
13/10/2026

// For Jason West , this year’s IRONMAN World Championship didn’t deliver the result he had worked for. But he kept fighting until the end 🌺🚀

After a promising first half of the bike, the day took a different turn. 
He kept going and made it to the finish line.
His takeaway? Plenty learned, motivation for the work ahead and a clear belief: “I believe I can win this race one day.”

Time for a well-earned break before building towards the next goal. 
Proud to be part of your journey, Jason. 🤝

Enjoy all the rides,
Your 


, Kona edition. 🌺
Sam Laidlow and Laura Philipp in their element: down in the aero bars, making every watt count on the...
13/10/2026

, Kona edition. 🌺

Sam Laidlow and Laura Philipp in their element: down in the aero bars, making every watt count on the Queen K. It’s always all in for the both of them.

Sometimes you need to stop and recalibrate the journey and sometimes you get rewarded for being a patient fighter. 
Thats triathlon, thats the game.
180 km on triathlon’s biggest stage. 

Proud to be part of their journey. 🚀
Enjoy all the rides,
Your 



// FIRST MONUMENT 🚲🏆
Paul Seixas wins Il Lombardia. 
A huge congratulations to Paul and DECATHLON CMA CGM TEAM on an inc...
12/10/2026

// FIRST MONUMENT 🚲🏆

Paul Seixas wins Il Lombardia. 
A huge congratulations to Paul and DECATHLON CMA CGM TEAM on an incredible victory last Saturday, and a milestone we’ll never forget: the first Monument win on Swiss Side wheels.

Winning one of cycling’s five Monuments is something truly special. To be Major Technical Partner in this success makes us incredibly proud and gives us even more motivation to keep pushing our aerodynamic development forward.

Paul and the entire team, this moment belongs to you. 
We’re proud to help you go faster. 
What a way to close out an already unbelievable successful season. 

Enjoy all the rides,
Your 

📸 Getty Images

// Vice World Champion🥈🌺
Second at the IRONMAN World Championship. Once again, Laura Philipp delivers on the biggest sta...
12/10/2026

// Vice World Champion🥈🌺

Second at the IRONMAN World Championship. Once again, Laura Philipp delivers on the biggest stage in triathlon.

We’ve been working with Laura for nine years now, and her consistency keeps impressing us. Season after season, she sets the bar incredibly high. Few athletes deliver at this level so consistently.

That same ambition drives our partnership: testing, refining and finding ways to get faster together. And there’s still plenty we want to achieve! 🚀

Huge congratulations, Laura. 
We’re proud to be by your side and excited for everything ahead

Enjoy all the rides,
Your

// End Of Season Sale 🔥 - Save up to -45% on HADRON³ wheelsThe last big dance is over 🌺 and to fight the blues we’re ext...
12/10/2026

// End Of Season Sale 🔥 - Save up to -45% on HADRON³ wheels

The last big dance is over 🌺 and to fight the blues we’re extending our End Of Season Sale to give you a power-up for your next season. Take advantage of our current promotion with up to -45% off wheels and special bundles of our AERO apparel in our online shop.

The promotion ends soon, and stock is limited, so it’s as always: first come, first served ⏰.

-> Visit swissside.com 🚀

If you have any questions, feel free to send us a message or leave a comment.

Have a great week and enjoy every ride,
Your

// RACE DAY. ALL IN. 🌺🔥
The waiting is over. Today, months of work meet the heat, the wind and the magic of the IRONMAN ...
10/10/2026

// RACE DAY. ALL IN. 🌺🔥

The waiting is over. Today, months of work meet the heat, the wind and the magic of the IRONMAN World Championship.

Laura Philipp. Sam Laidlow. Jason West. We’re proud to be part of your journey and ready to cheer you on all the way to the most iconic finishline in the world of triathlon.

Bring the speed. Trust your preparation. Make it count. 🚀

To every age grouper lining up today: you’ve earned your place on this start line. Through early alarms, long rides and the sessions nobody saw. Today, the island gets to see what you’ve worked for.

We wish you strong legs, a clear head and a finish line moment you’ll never forget. Whether you’re chasing a title, a personal best or your first Kona finish, we’re cheering for you.

Let’s hear it for everyone taking on the island today! Who are you rooting for? 👇
Enjoy all the rides.

Your

09/10/2026

One last session on the Speedmax CFR before race day.

Drop your good-luck messages for below 👇



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