The Consultancy Business Mentor

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We help Consultancy small business owners go from feeling overwhelmed and stagnant in growth to having a clear vision and strategic plan to double their business size, so that they can enjoy financial success, industry recognition, and a balanced lifestyle where they can focus on innovation and personal growth

15/06/2025

I often find that businesses can tweak their product or service offering to create more revenue.

Let's talk 'Value-added services'.
These services can justify higher pricing. Look at what additional services you can offer that provide value to your clients and complement your core offering For example, training (121, webinars or group), downloadable guides, advisory services, offering bespoke reports, writing a strategy or a package for ongoing support on a retainer basis.

These types of add-ons increase revenue per client and boost your gross margin while delivering a service that people genuinely need. Win win.

If you would like to work with me as your business coach and consultant rolled into one, please do drop me an email and let's have a no-obligation chat:
🔖[email protected]

📗Download my FREE business book from my website: Scale, Grow, Succeed.

13/06/2025

What do we need for success in a service led business? Yes, customers!
And not only do we need customers now - we need an on-going funnel of customer leads. 'Warm' leads or strong leads i.e. people who already know a little about our business and how we operate so they already feel familiar with the offering and some degree of awareness that they might want it! Then we can convert our warm leads into actual transactions.

I thought I would share what has worked for me with my health and safety business:
📱 Driving traffic to our website through both Google and Microsoft Pay-Per-Click ads.
👨‍💻 Continuously improving our SEO to enhance our organic search ranking on Google.
👥 Networking through groups which have proven successful for us e.g. Chamber of Commerce and BNI.
📑Creating useful content and hosting webinars that showcase the business services we offer.
📍 Providing free templates and tools to engage potential clients.
🆕 Regularly following up with our contact list by sharing valuable insights, content, and routine offers.
👋 Reaching out to our highly targeted list of ideal clients, often through LinkedIn connections.

Please let me know what works for you to keep a flow of potential new clients coming through the door. It's great to compare ideas and help one another in business.

What can we do to build trust in our business outside of working hard and providing a good service repeatedly, over a pe...
12/06/2025

What can we do to build trust in our business outside of working hard and providing a good service repeatedly, over a period of time? Trust is an intrinsic part of business growth.

Here are 5 tips:
1. Share good customer testimonials in your marketing whether on social media, printed marketing materials or in person at a networking event
2. Attend networking events regularly and at them, in your permitted elevator pitch, talk about recent jobs completed, problems solved for clients, good feedback. Build trust by turning up looking professional, being reliable and having marketing materials to share.
3. Offer free services to spread reputation and build trust, such as running a free webinar where you can demonstrate your expertise whilst helping others with real problems
4. Share Case Studies on your website and where possible, in person. Real life examples of where you have delivered and added value are powerful. They are also great for your website SEO
5. Build joint venture partnerships where you can demonstrate your trusted services working in harmony with another business, thereby showcasing each others skills and jointly reaching a broader audience while positioning yourselves as the experts you are.

If you want more help with your business and how to move from stagnant to growth with some tried and trusted methods, please do get in touch: [email protected]

07/06/2025

Goal, Timeline, Strategy. It's the driver that gives shape to future business success.

📍Set your business goal
The foundation of any successful consultancy business is a clear and well-defined goal and objectives. This goal encompasses not only your business growth but also the income needed to fund the life you envision.
📍Establish a timeline.
Your timeline creates a roadmap, guiding you on when you want to achieve your set goals.
📍Define your strategy and a business plan to serve the strategy.
Your high-level strategy will serve as a comprehensive plan outlining the steps and actions needed to deliver the desired outcomes.

➡️Need help setting your goals? We can work together on this.
➡️Find it impossible to define a reasonable timeline. Ambitious enough to drive action but not unrealistic. We can work together on this.
➡️Don't feel you have the experience to turn your goals into a strategy and associated operational plan and financial plan. Guess what. We can work together on this!

Call me to book an initial consultation: 01342 545 004

05/06/2025

So many business owners just need to tweak their product or service offering in order to generate more revenue. I work with owners of consultancy type businesses - a business model I know intimately - to look at how they can enhance their service offerings. I'm talking about creating 'Value-Added Services'.

Value-added services will always justify higher pricing and therefore improve your gross margins. We usually find they are simply a new way of thinking about ways of working and often it is something you already offer to clients but haven't thought to package it up as a saleable customer offer.

By identifying and packaging up additional services that provide significant value to your clients and complement your core offering you could see a soaring growth in revenue. Examples are, providing training sessions and advisory services, offering bespoke reports, writing a strategy or ongoing support on a retainer basis. By bundling these services with your primary offerings, you can increase revenue per client and boost your gross margin.

If you would like to work with me as your business coach and consultant rolled into one, please do drop me an email and let's have a no-obligation chat:
🔖[email protected]

📗Download my FREE business book from my website: Scale, Grow, Succeed.

"No-one understands your business as much as you do"💭Business coaching is a superpower. 🦸‍♂️ A good coach gently steers ...
01/06/2025

"No-one understands your business as much as you do"
💭
Business coaching is a superpower. 🦸‍♂️ A good coach gently steers business owners to find the answers to their problems themselves. You know the answers but have never given yourself the distance from the busy day-to-day running of their business to work it out. Guiding you to make conscious decisions around how to implement changes through active listening as a coach combined with using consultancy skills to offer up some potential options - it's a powerful combination.

In the way I provide business support, we're a team, a partnership and I guarantee my support to help you achieve your business goals. If you've never had coaching, please do book in a session so you can experience the power of it for unlocking new ideas, building confidence, setting plans and enabling change.

Email me on: jon.martin@theconsultancy.

I'd love you to download a free copy of my book from my website: 'Scale, Grow, Succeed'.

31/05/2025

Would you like to know the Success Equation?
🧮
I find it satisfying to help my clients know their numbers. By knowing MY numbers, I transformed my own consulting business so I know how powerful the Success Equation is!

What are the 4 most important elements in the Equation?
1️⃣How much do you want to EARN?
2️⃣What can you spend to generate a NEW customer?
3️⃣How many leads do you need to CONVERT a client?
4️⃣What are your costs and therefore profit MARGINS?

🔢When you know the above you can work out a plan. You can also look at things you can do to make improvements to your business with actions to test and track.

The answer to the equation leads to consistent, predictable growth.

It turns out that for me success wasn't about luck, it was about decisions backed by data - the magic numbers that I want you to know to help you achieve the same level of success.

If you would like my help with the equation and moving your business out of a plateau into growth then please do reach out in whatever way you feel more comfortable. Download my book from my website for some bedtime reading: https://theconsultancybusinessmentor.co.uk/scale-grow-succeed/

Jon

📱 01342 545004
📨 [email protected]

What is 'Residual income'? Forms of income that give you a monthly return. For example, subscription services such as mo...
25/05/2025

What is 'Residual income'? Forms of income that give you a monthly return. For example, subscription services such as monthly webinar training, clients who pull on your services from a monthly retainer or membership programmes with a monthly fee.

Why chase residual income in your business? Residual income has numerous benefits that can strengthen your consultancy and coaching business:

1. Financial Stability: With a base of recurring revenue, you enjoy more predictable cash flow, making financial planning and investment decisions easier (Coorey, 2023).
2. Reduced Pressure: When you don’t start each month from zero, it lessens the urgency to constantly acquire new clients to meet your revenue goals.
3. Scalability: Residual income streams often require less effort to maintain once established, allowing you to scale your business more effectively.
4. Customer Loyalty: it's easier to build long-term relationships with clients who subscribe to your services which enhances customer retention and lifetime value.

I encourage my clients to aim or a proportion of residual income balanced against direct income to have a healthy cash flow which enables growth. If you would like to speak to me about how we can work together so that I can help you build these practices into your business and formulate real business growth plans.

☎️Call me for business coaching and consulting: 01342 545004
or email [email protected]

21/05/2025

✒️Writing to people is so much easier than it once was!
📨Are you sending out regular and engaging emails as part of your marketing strategy ?

Email marketing is a cost-effective way to nurture leads and stay top-of-mind with potential clients.

Build an email list by offering a valuable lead magnet, such as a free e-book, a guide or checklist, on your website.

Give people help, support and information that they are looking for so they don't feel they are being sold to. Regular newsletters with timely updates, tips, and special offers will keep your audience engaged. Personalise your emails and segment your list to ensure that your messages are relevant to each recipient. And the secret is in the follow up!

Have I mentioned my free downloadable book: 'Scale Grow Succeed' available on my website! I am here to help consultancy business owners grow and prosper with clear and bespoke strategies that will fuel their business growth.

As a business consultant it's inevitable that I'm often drawing on my own experience to know about what works. These are...
20/05/2025

As a business consultant it's inevitable that I'm often drawing on my own experience to know about what works. These are some of the elements I have found vital to generate a steady flow of new leads and customers:
🚗 Driving traffic to our website through both Google and Microsoft Pay-Per-Click ads
👨‍💻 Continuously improving our SEO to enhance our organic search ranking on Google
🤝Networking through groups which have proven successful for us - like BNI and Chambers
🖋️Creating useful content and hosting webinars that showcase the services we offer
📗Providing free templates and tools to engage potential clients
📤Regularly following up with our contact list - sharing valuable insights, content, and offers
🎯Reaching out to our highly targeted list of ideal clients, often through LinkedIn connections

Clients come and go and that is an inevitable part of running a consultancy business. The important thing is to keep working on the above and not your business marketing slide when you are busy - there will be a stage where you need new leads.

It's tempting to do the easier things and the ones you enjoy the most but figuring out what really works from your data is vital. Often my clients can quickly identify what works for them and put aside time they are wasting on ineffective tactics hence streamlining their activities and focusing on real growth.

💚I'd love to know what works for you.

See my website to download a copy of my free book: 'Scale, Grow, Succeed'.

It's lovely to receive a personal recommendation from someone who has experienced my 121 Growth Coaching programme.In ou...
17/05/2025

It's lovely to receive a personal recommendation from someone who has experienced my 121 Growth Coaching programme.

In our first session with this consultancy business founder we talked through the key numbers - how long do clients tend to stay on a monthly retainer, how much does the average client pay per month and therefore what the value of each client is to the business. This led to a clear lightbulb moment when I identified how much this meant the business could reasonably spend on marketing to gain a new client. In fact, what they should be spending!

We then went on to review what had been the best means of gaining clients in the last 3 years and therefore where to focus efforts going forward. This helps to manage time effectively. Saying no to things is a positive action (if that doesn't sound like a contradiction!) and busy business owners often need to help to identify what they should say no to, as well as what they should be doing more of.

The suggestion of an incentive for referrals that she could promote to existing referral partners, was well received particularly when I pointed out that with the numbers we had identified she could afford to pay a fairly chunky amount which would genuinely be an incentive to pass new client referrals to her.

I look forward to the next consulting session to see what has happened since we last met. I predict some exciting outcomes.

10/05/2025

I have developed a methodology for consultancy business owners to scale their business which I call 'Scale With Clarity - the Strategic Roadmap'.

Scale with Clarity is a comprehensive online program designed to help consultancy business owners go from feeling overwhelmed and stagnant in growth to having a clear vision and strategic plan for growth. I aim to help them to double their business size, so that they can enjoy financial success, industry recognition, and a balanced lifestyle. It's great to have business success but it can't be at the cost of personal wellbeing and growth.

Read more on my website. I'm currently running a waiting list for the next intake.
https://theconsultancybusinessmentor.co.uk/business-coaching-online-program/

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