WhiffAway Group

WhiffAway Group WhiffAway Group are leaders in Waterless Urinal Technology, Biological Solutions and Closed Systems.

WhiffAway are also at the forefront of Infection Control, Waste To Energy and Smart connected Washrooms. WhiffAway Group is a joint venture with McAlpine & Co Ltd, who are a global market leader in the development and manufacturing of quality plumbing products. WhiffAway’s success has been built on this partnership’s ability to develop pioneering innovation, catering for both ever changing custome

r demands and market conditions. Since 1992, WhiffAway Group has been leading the way in the development of Waterless Urinal Technology and is widely recognised as market leader in the field. Whiffaway Group is the home of Water-Warrior Technology TM and the principle behind the Verteco brand, with offices strategically placed globally. Most notably we are considered experts in the development and manufacture of Waterless Urinal Technology, Biological Solutions and Closed Systems. By way of background, WhiffAway’s Waterless Urinal was introduced in 1993 by Valerie McLean as the first retrofit Waterless Urinal system in the world. Since then our global team of environmental experts have enabled WhiffAway Group to remain leaders in water saving solutions for the washroom environment. WhiffAway Group has a focused commitment to water conservation through innovative solutions and continuous development. This combined with visionary leadership, strong strategic partners, and a proactive research and development activity has seen the Group achieve exceptional organic growth since the original system’s inception. In recognition of the commitment to water saving, WhiffAway Group was awarded the Waterwise Marque in 2010. The Marque is awarded annually for products which reduce water wastage or raise the awareness of water efficiency. Furthermore, the Group has received numerous approvals and independent accreditation for its technologies. WhiffAway Group under its VERTECO brand now has a presence in over 25 different countries and is proud to count many of the world’s top brands and trusted blue chip companies as clients. As the Group continues to grow, so too does its portfolio of products and services. Unique technologies in water conservation, waste management, and energy reduction solutions continue to be at the forefront of the organisation’s strategy and future focus. WhiffAway Group – “Saving water, money and helping you to help the environment”

🌍 This World Environment Day 2026, every drop counts 💧 For over 30 years, WhiffAway Group has bee🌍 This World Environmen...
05/06/2026

🌍 This World Environment Day 2026, every drop counts 💧

For over 30 years, WhiffAway Group has bee🌍 This World Environment Day 2026, every drop counts 💧

For over 30 years, WhiffAway Group has been helping organisations reduce water waste, lower carbon impact, and create smarter, more sustainable washroom solutions. From pioneering waterless urinal technology to intelligent hygiene systems, sustainability remains at the heart of everything we do.

💧 Billions of litres of water saved

🌱 Reduced environmental impact

🏢 Smarter, greener buildings for the future

Because protecting the planet starts with the choices we make every day.
Together, let’s build a cleaner, more sustainable future.

WhiffAway Group are exhibiting at Clerkenwell Design Week ,100 St John's Street, within RAK Ceramics Design Hub.If you’r...
20/05/2026

WhiffAway Group are exhibiting at Clerkenwell Design Week ,100 St John's Street, within RAK Ceramics Design Hub.

If you’re attending please say hello to Julian and Mark to discuss all things water conservation, energy saving, smart and connected washrooms and beyond.

WhiffAway Group are delighted to connect with the Wates Group Innovation Network (WIN), which connects innovative suppli...
24/04/2026

WhiffAway Group are delighted to connect with the Wates Group Innovation Network (WIN), which connects innovative suppliers with businesses seeking sustainable and innovative solutions.

WIN partners provide cutting-edge technology aimed at improving the design, construction, maintenance and use of buildings, ultimately contributing to a zero carbon future.

WhiffAway are proud to be helping businesses across the world meet their sustainability goals and reduce carbon emissions.

🛫 Day 2 at the PTE World (Passenger Terminal Expo) 2026 🛫🤝 We look forward to welcoming clients old and new to take a de...
18/03/2026

🛫 Day 2 at the PTE World (Passenger Terminal Expo) 2026 🛫

🤝 We look forward to welcoming clients old and new to take a deep dive into our &

💡 Whether it's , , , or - we have it covered and we're having fun in the process!

WhiffAway Group are thrilled to be exhibiting at the PTE World (Passenger Terminal Expo) and will be showcasing our awar...
24/02/2026

WhiffAway Group are thrilled to be exhibiting at the PTE World (Passenger Terminal Expo) and will be showcasing our award winning sustainable, efficient and connected washroom innovations.

are very much looking forward to welcoming our colleagues, suppliers and customers to the stand.

🏎️ AND WE'RE OFF!! 🏎️Come and say "Hi" to   at The Cleaning Show in the Manchester Central Convention Complex today and ...
18/02/2026

🏎️ AND WE'RE OFF!! 🏎️

Come and say "Hi" to at The Cleaning Show in the Manchester Central Convention Complex today and tomorrow!

We will be showcasing our award winning , and .







WhiffAway Group will be exhibiting at the The Cleaning Show, in the Manchester Central Convention Complex and will be sh...
13/01/2026

WhiffAway Group will be exhibiting at the The Cleaning Show, in the Manchester Central Convention Complex and will be showcasing our award winning sustainable, efficient and connected washroom innovations.

are very much looking forward to welcoming our colleagues, suppliers and customers to the stand next month.

https://lnkd.in/eViPAzc5

🎶🎄🎅 Model 9100 Launch - We 'Whiff' You A Merry Christmas!! 🎅🎄🎶WhiffAway Group is proud of its heritage of driving innova...
23/12/2025

🎶🎄🎅 Model 9100 Launch - We 'Whiff' You A Merry Christmas!! 🎅🎄🎶

WhiffAway Group is proud of its heritage of driving innovation, through identifying common problems and understanding the specific needs of the customer. This is underpinned by a vast portfolio of disruptive technology and intellectual property, encompassing over 40 patents and registered designs.

As global leaders in Waterless Urinal Technology, we are constantly challenging ourselves to focus on continuous improvement and enhancing the user’s washroom experience. Especially within hospitality environments, sustainability, operational efficiency, improved hygiene, provision for access and privacy have become essential factors in washroom design and product life cycle post implementation.

With the above in mind, we are delighted to announce the launch of our latest Model 9100 Urinal. This functions as both waterless and hybrid operation depending on client requirements. Adopting a look and feel, the urinal incorporates our latest Technology.

Our unique design provides inbuilt privacy, mitigates against splash and provides provision for access for ongoing maintenance requirements.

Here’s to saving money, water and embedded carbon, whilst tacking common urinal problems in the process🤝

🤩 🏆 Winners – Net Zero Ambition Business of the Year 🤩 🏆  WhiffAway Group are delighted to have won the Buckinghamshire ...
21/10/2025

🤩 🏆 Winners – Net Zero Ambition Business of the Year 🤩 🏆

WhiffAway Group are delighted to have won the Buckinghamshire Business First Awards 2025 in the category of Net Zero Ambition.

This award category highlights our company's ongoing commitment to delivering innovative solutions that support organisations on their journey towards sustainability.

From pioneering the world’s first retro-fit waterless urinal to introducing advanced smart water management systems, our mission has always been to reduce environmental impact while delivering practical, reliable results for our clients.

Thank you to all the judges and other finalists for making the evening so memorable. Onwards and upwards! 🚀 🚀 🚀

🤞 AWARDS NIGHT 🤞 WhiffAway Group has been shortlisted for the Buckinghamshire Business First Awards 2025 in the category...
15/10/2025

🤞 AWARDS NIGHT 🤞

WhiffAway Group has been shortlisted for the Buckinghamshire Business First Awards 2025 in the category of Net Zero Ambition.

This award category highlights a company's ongoing commitment to delivering innovative solutions that support organisations on their journey towards sustainability.

From pioneering the world’s first retro-fit waterless urinal to introducing advanced smart water management systems, our mission has always been to reduce environmental impact while delivering practical, reliable results for our clients.

Tonight, our CEO, James McLean and COO, Sebastian Marshall will be representing the company at the awards ceremony at the Aylesbury Waterside Theatre, where we look forward to joining a fantastic line-up of businesses that are making a real difference across Buckinghamshire.

Being named a finalist is a huge achievement in itself and is testament to the dedication and passion of our entire team across the UK and internationally.

Together, we are proud to be helping organisations make measurable strides towards Net Zero goals and shaping a more sustainable future.

We wish all fellow finalists the very best of luck and look forward to an inspiring evening of celebration and collaboration.

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High Wycombe
HP109XA

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