WhiffAway Group

WhiffAway Group WhiffAway Group are leaders in Waterless Urinal Technology, Biological Solutions and Closed Systems.

WhiffAway are also at the forefront of Infection Control, Waste To Energy and Smart connected Washrooms. WhiffAway Group is a joint venture with McAlpine & Co Ltd, who are a global market leader in the development and manufacturing of quality plumbing products. WhiffAway’s success has been built on this partnership’s ability to develop pioneering innovation, catering for both ever changing custome

r demands and market conditions. Since 1992, WhiffAway Group has been leading the way in the development of Waterless Urinal Technology and is widely recognised as market leader in the field. Whiffaway Group is the home of Water-Warrior Technology TM and the principle behind the Verteco brand, with offices strategically placed globally. Most notably we are considered experts in the development and manufacture of Waterless Urinal Technology, Biological Solutions and Closed Systems. By way of background, WhiffAway’s Waterless Urinal was introduced in 1993 by Valerie McLean as the first retrofit Waterless Urinal system in the world. Since then our global team of environmental experts have enabled WhiffAway Group to remain leaders in water saving solutions for the washroom environment. WhiffAway Group has a focused commitment to water conservation through innovative solutions and continuous development. This combined with visionary leadership, strong strategic partners, and a proactive research and development activity has seen the Group achieve exceptional organic growth since the original system’s inception. In recognition of the commitment to water saving, WhiffAway Group was awarded the Waterwise Marque in 2010. The Marque is awarded annually for products which reduce water wastage or raise the awareness of water efficiency. Furthermore, the Group has received numerous approvals and independent accreditation for its technologies. WhiffAway Group under its VERTECO brand now has a presence in over 25 different countries and is proud to count many of the world’s top brands and trusted blue chip companies as clients. As the Group continues to grow, so too does its portfolio of products and services. Unique technologies in water conservation, waste management, and energy reduction solutions continue to be at the forefront of the organisation’s strategy and future focus. WhiffAway Group – “Saving water, money and helping you to help the environment”

🎉We’re finalists🎉  WhiffAway Group is proud to have been named a finalist at the Southern Sustainability Partnerships, B...
28/08/2026

🎉We’re finalists🎉

WhiffAway Group is proud to have been named a finalist at the Southern Sustainability Partnerships, Big Sustainability Awards 2026 in the category:

💧Water Saving Project, Product or Service💧

A fantastic recognition of our team’s continued commitment to water conservation, innovation and measurable environmental impact. Particular mention to Julian Randall who was instrumental with our award submission - Thank you! 🙏

This recognition comes as the UK faces critical water shortages driven by climate change, population growth, and ecological protection needs - pressures that make water conservation innovations and demand management tools more vital than ever!

Roll on the awards ceremony on 24th September! 🤞

🚫🚰  Hosepipe bans are spreading across England – and it is hardly surprising 🚰🚫 🌡️ England has received just 3% of its l...
29/07/2026

🚫🚰 Hosepipe bans are spreading across England – and it is hardly surprising 🚰🚫

🌡️ England has received just 3% of its long-term average July rainfall, with parts of the south and east receiving no rain at all.

⚠️ This is another stark reminder that water scarcity is no longer an occasional concern. It is a growing environmental and operational challenge that requires long-term action.

🚱 While households are being asked to make immediate changes, UK businesses also have an important role to play by identifying where potable water consumption can be reduced or eliminated altogether.

🤝 For more than 25 years, WhiffAway Group has helped organisations across every sector and region of the UK significantly reduce their water demand through the installation of waterless urinal technology.

🚾 By converting existing flushing urinals to waterless operation, businesses can eliminate the water used for urinal flushing – reducing water consumption, operating costs and environmental impact from day one.

💧 Water conservation should not begin when restrictions are announced. It should form part of every organisation’s long-term sustainability and resilience strategy.

Contact our team today for a free consultation to explore how much water your organisation could save!

🎉🚜🍴 Thank "Fork" it's Friday! 🍴🚜🎉 WhiffAway Group are delighted to announce the completion of our CDC (Central Distribut...
17/07/2026

🎉🚜🍴 Thank "Fork" it's Friday! 🍴🚜🎉

WhiffAway Group are delighted to announce the completion of our CDC (Central Distribution Centre). This is a huge step forward and the culmination of years of hard work by all members of . Thank you! 🙏

🏗️ Palletower Racking & Shelving Ltd & Connor Kerr - thank you for the speed and quality of racking (and workmanship) - it looks spectacular.

🚜 PJ Forktrucks & Matt Gregory - thank you for our incredible "Green Machines", supplied in WhiffAway colours and fully electric of course!

🎓 Liftline UK Warehouse Solutions Limited, Kelly Donlan & Richard Tucker - thank you for your guidance and getting the team accredited and fully trained to safely drive our new trucks.

Thank you PJ Forktrucks, especially Matt Gregory, for providing our two "GREEN MACHINES".  We couldn't be happier! 🙏 Fro...
26/06/2026

Thank you PJ Forktrucks, especially Matt Gregory, for providing our two "GREEN MACHINES". We couldn't be happier! 🙏

From initial consultation, to speed of response, the team were ever professional and offered a number of value adds that made our decision all the easier.

Our team cannot wait to start using the Flexi Narrow Aisle® forklift and Jungheinrich AG straddle leg stacker in our new CDC when it's fully operational.

More news to follow on that front shortly....

🌍 This World Environment Day 2026, every drop counts 💧 For over 30 years, WhiffAway Group has bee🌍 This World Environmen...
05/06/2026

🌍 This World Environment Day 2026, every drop counts 💧

For over 30 years, WhiffAway Group has bee🌍 This World Environment Day 2026, every drop counts 💧

For over 30 years, WhiffAway Group has been helping organisations reduce water waste, lower carbon impact, and create smarter, more sustainable washroom solutions. From pioneering waterless urinal technology to intelligent hygiene systems, sustainability remains at the heart of everything we do.

💧 Billions of litres of water saved

🌱 Reduced environmental impact

🏢 Smarter, greener buildings for the future

Because protecting the planet starts with the choices we make every day.
Together, let’s build a cleaner, more sustainable future.

WhiffAway Group are exhibiting at Clerkenwell Design Week ,100 St John's Street, within RAK Ceramics Design Hub.If you’r...
20/05/2026

WhiffAway Group are exhibiting at Clerkenwell Design Week ,100 St John's Street, within RAK Ceramics Design Hub.

If you’re attending please say hello to Julian and Mark to discuss all things water conservation, energy saving, smart and connected washrooms and beyond.

WhiffAway Group are delighted to connect with the Wates Group Innovation Network (WIN), which connects innovative suppli...
24/04/2026

WhiffAway Group are delighted to connect with the Wates Group Innovation Network (WIN), which connects innovative suppliers with businesses seeking sustainable and innovative solutions.

WIN partners provide cutting-edge technology aimed at improving the design, construction, maintenance and use of buildings, ultimately contributing to a zero carbon future.

WhiffAway are proud to be helping businesses across the world meet their sustainability goals and reduce carbon emissions.

Address

High Wycombe
HP109XA

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