19/07/2022
You don’t want to target keywords that no one is searching for. So how does one go about keyword research? It is important to understand the qualities that we use to define a keyword’s value.
🔑 Search volume
🔑 Competitiveness
🔑 Relevancy
🔑 Authority
Whether you want to know how to find keywords for SEO or PPC targets, here are some general guidelines:
💡Check your site’s current search referrals
💡What content/webpage do you have on your site that would satisfy someone’s search? What words would you search for to find that content?
💡How would you describe your product to a beginner?
💡Try to avoid words with multiple meanings.
💡Look for low-hanging fruit; long-tail keywords with specific intent and low competition.
💡Do not choose words that are too competitive if you are not a major player in your market.
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