DesiFirangi is an online store catering to the fashion needs of the modern Indian women. Women who have an Indian soul and an International style. We feature a wide range of lingerie, swimwear, nightwear, clubwear, leisurewear and resortwear. While being Indian at heart, we take a lot of joy & pride in keeping an eye on the International fashion scenario, ensuring that we provide an eclectic mix o
f styles to fulfill the needs and aspirations of females not just in India, but globally. We are part of eMAGINe Ventures Retail Pvt. Ltd., a company that has been formed by 7 people, who bring to the brand varied specializations with over 100 years of combined experience across diverse professions such as manufacturing & distribution, branding & marketing, engineering, analytics, finance, education and customer care.
5 of our directors - yes, 5 of our 7 directors - are females... for we know that it takes only a female to best understand what another female likes. The 2 male directors are focused on learning from them & providing them whatever support they need to make Indian women look good, while at the same time also providing critical inputs about what a male would wish to see his female friend, fiancee or wife wearing. DesiFirangi is the lovemark of our keen focus on understanding what women want & what men want for their women, and going all out to ensure that they get that at a quality and price that is just perfect. As regards our range, unlike other brands, we don't create catalogues of tens of thousands of styles leaving it to your imagination and endurance to find out what works for you. Unlike other brands, we don't leave product selection to a category manager whose primary aim is to earn profits for the organization rather than earning the good wishes of its clients. We make it our personal business to painstakingly hand-pick premium designs and quality apparel that is curated from various leading manufacturers globally. With only one objective in mind - to make you look drop-dead gorgeous... asleep or awake!
