14/11/2025
Sodai has received the CEOforLife Award 2025 for Water Resource Protection.
A recognition that celebrates our vision: proving that regenerating water is possible, necessary, and—above all—shareable.
For us, the transition toward water reuse is not just a technical pathway.
It is a cultural challenge: changing how industry perceives and uses water, while building social acceptance, trust, and awareness around regenerative models.
Canal Café embodies this vision.
The project we brought to the 2025 in Venice— a fully operating system that transforms lagoon water into an excellent espresso—tells, in the most concrete way, the metaphor of the cultural transformation we need.
Sodai, Natural Systems Utilities and the architecture studio Diller Scofidio + Renfro combined their technical expertise, turning an industrial plant into a place of encounter, dialogue, and awareness.
It is an invitation to rethink our cities.
To imagine infrastructures that are not hidden underground, but become experiences—spaces where water returns to being relationship, culture, trust.
If we change our perspective on water, we can change the way we live our territories.
And bring industry — and society — closer to a more resilient, regenerative, and circular model.
Thank you to CEOforLife for this recognition.
And thank you to all the people who made Canal Café possible.
The journey continues.
Saur