15/10/2026
More than 2,000 leaders and professionals from the marketing, business, technology, and media sectors gathered at the Manila Marriott Hotel for the opening of DigiCon 2026, organized by the Digital Marketing Association of the Philippines (DMAP). Carrying the theme “Interoperability: Welcome to the Age of Collaboration,” the two-day convention highlights the importance of breaking down industry silos and integrating human creativity with emerging technologies to drive digital transformation.
DigiCon 2026 Co-Chairs Shayne Madamba and Raymund Sison, alongside DMAP President Miko David, emphasized cross-industry collaboration as essential to building a resilient digital economy. Opening-day discussions featured international author and professor Dr. Christian Busch, Congressman Javi Benitez, and industry leaders from Huawei, Viber, DoubleVerify, and The Trade Desk, among others. Delegates also participated in three specialized tracks — Innovation, Integrated, and Interactive — covering responsible artificial intelligence, human-machine collaboration, creative industries, digital marketing, and business transformation.
The convention continues on 16 October 2026 with further discussions on how interconnected technologies, people, and ideas can accelerate innovation and strengthen the Philippines' digital economy.