10/15/2025
For referrals, do you ever share your phone number or email?
🛑Stop that!
Of the 5.6M advisors* in the US, 99.9% do.
They hand out a phone number.
They give out an email address.
It feels normal.
It's how it's always been done!
But it kills referrals by causing delay.
Referrals don’t die from lack of desire.
They die from delay.
Delay is the #1 killer of referrals.
And nobody talks about it.
Here's how...
Client, advisor friends with a referral wonder...
“Who contacts who, first?”
“Which phone number do I share?”
"Can a non client ask a question?"
80% of the time this leads to...“I’ll get to it later.”
(aka delay)
BTW, later never (rarely) comes.
And once again, delay has won!
The fix is simple:
Stop sharing your phone number and email.
Instead...Give people a single path to you, no more, no less.
One direct path.
We call it an ODP™ (One Direct Path).
One link.
Umbrella to all (phone, email, you, plus...).
Always on.
Always clear.
In place to onboard referrals automatically.
If confusion kills, then clarity wins, right? Yes.
Remove the confusion, remove the delay.
That’s how referrals actually move.
We have the free 10 min. fix (one page PDF blueprint). Want it?
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2. Comment: ODP
I'll send it to you.
*Advisors who are accountants, attorneys, consultants, financial advisors, realtors, and other trusted advisors spend over $60B/yr. on marketing gimmicks, tricks, copy, etc. +95% of it, a waste when you remove the obstacles with an ODP™.