06/02/2026
Thank you for the kind words, we truly value our partnership and the work we’re doing together! 🤝
At Renegade Brands, we’re committed to delivering products that earn consumer and commercial trust through both performance and transparency. Partnering with the AAFA's asthma & allergy friendly Certification Program helps us bring that commitment to life with Free & Clear® and Pure Pro.
We’re excited by the growing consumer focus on healthier homes and look forward to continuing our work together to educate and expand access to better choices.
Strong partnerships create stronger impact.
It was great to connect recently with our partners at Renegade Brands and reflect on the progress we've made together through the Asthma & Allergy Friendly® Certification Program, while also looking ahead to the opportunities on the horizon.
As consumer awareness of indoor environmental health continues to grow, we're seeing increasing interest in products that have been independently tested and certified to support healthier home environments. This is particularly true within the laundry category, where consumers are becoming more conscious of the ingredients and products they bring into their homes.
That's why we're proud to partner with Renegade Brands and support their Asthma & Allergy Friendly® Certified Free & Clear® laundry products — helping consumers make more informed, evidence-based choices with greater confidence.
Some of the highlights from our recent discussions included:
✅ Expanding awareness of certified Free & Clear® laundry products and their benefits for consumers living with asthma and allergies
✅ Strengthening digital education and optimization initiatives to better communicate the value of certification
✅ Exploring innovative partnerships and community-focused initiatives that improve access to healthier product choices
✅ Planning future collaboration opportunities through industry events, workshops, and educational content
What continues to stand out about the Renegade Brands team is their commitment to combining product innovation with consumer education — ensuring that certification is not just a mark on a package, but a tool that helps consumers navigate an increasingly complex marketplace.
Thank you to the entire Renegade Brands team for your continued partnership and shared commitment to healthier homes.
We're excited for what's ahead.