Advanced Systems Group - ASG

Name: Advanced Systems Group - ASG
Address: Emeryville, CA, US
Telephone: 510-654-8300

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Advanced Systems Group - ASG

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Since 1997, ASG has been a leading installer of production, post-production, and shared storage syst

10/20/2026

ASG is proud to be a title sponsor of the 2027 Silicon Valley Video Summit! Save January 26th for a day of swapping ideas, comparing notes, and exploring what’s next for enterprise video at the Computer History Museum in Mountain View, CA.

From AI in the control room to making broadcast and AV work better together, there’s plenty to talk about and bring back to your team.

Want a taste of the conversation? Watch ASG’s Claudia Souza in the 2026 session “New DMF/MXL Software-Defined Workflows,” exploring more flexible ways to run production on-premises, in private data centers, or in the cloud: https://2026.siliconvalley.video/2026-videos/ -6

See you there!

10/19/2026

You know how you want it to sound. Our audio team loves helping you get there.

From recording studios and Dolby Atmos mix rooms to live venues and broadcast facilities, we’ll help you choose the gear and get it all working together around the way you work.

See what we’ve been working on and what we could help you do next: https://www.asgllc.com/audio/

10/14/2026

In our latest blog, "AI in Post Production Video Workflows," Gretchen Taipale, Dan Katz, Sandy Prudencio and David Unger share perspectives from the Silicon Valley Video Summit on the top skills AI requires, such as writing effective prompts and bringing an editor’s eye to the results.

Read their candid take on AI in post-production: https://www.asgllc.com/ai-in-post-production-video-workflows/

If you want more practical media technology updates like this, subscribe to the ASG newsletter and get them delivered to your inbox once a month: https://lp.constantcontactpages.com/sl/Ky2xPpR

10/13/2026

"Of all the projects I have designed playback systems for, I must admit I am most proud of the system at the High Dive HiFi Lounge,” says Lead Systems Designer Nathaniel Kunkel of Studio Without Walls.

ASG worked with Kunkel and acoustician Jeff Minnich to bring founder Bart Stephens’ vision to life. With 38 JBL Professional speakers and carefully planned acoustics, sound shaped the space from the start.

Take a look—and a listen: https://www.asgllc.com/high-dive-hifi-lounge-audio-system/

10/12/2026

We had a wonderful time with Bay Area clients on Friday at our Fleet Week lunch at Greens in San Francisco. Thank you to everyone who joined us for a fun afternoon of networking, great food, and a lot of talk about planes and data storage.

Special shout out to Dennis Payne from Quantum and Chris Robertson from LucidLink for their presentations on the latest in data storage and accessibility solutions.

Check out photos from the event below! (Not pictured: Planes. The clouds were not cooperating!)

10/09/2026

A great production requires dedicated team members and a lot of them. We're actively looking for people searching for new roles in the dynamic media and entertainment industry.

At ASG, our work brings together engineering, production and technology to help clients create and deliver content. If you enjoy solving problems, sharing what you know, and learning from others, we’d love to hear from you.

Take a look at our current openings and find where your skills could fit: https://www.asgllc.com/careers/

Know someone considering their next move? Pass this along.

10/07/2026

Enterprise video teams need broadcast-quality results without broadcast-level complexity. That’s the focus of “The Search for Simplicity” at the Enterprise Video Summit on October 19 in New York City.

ASG Chief Innovation Officer Claudia Souza will join the panel to discuss how cloud and SaaS technologies can make high-quality production more manageable.

Register here: https://events.sportsvideo.org/2026-enterprise-video-summit/register/

ASG is proud to be a Gold Sponsor of this event!

Discover how ASG’s cloud and software-defined workflows can help simplify your production: https://www.asgllc.com/cloud-sd/

Sports Video Group

10/06/2026

Great sound makes a difference before the show even starts. At the Gallo Center for The Arts, “Guest engineers walk in, see the rig, and instantly relax,” says Head Audio Engineer Jordan Lonn.

ASG worked with Meyer Sound and Waveworks AV to give the 1,248-seat Mary Stuart Rogers Theater an audio upgrade that could keep up with today’s productions and earn the confidence of visiting engineers.

See how the team brought it together: https://www.asgllc.com/gallo-center-for-the-arts/

10/02/2026

Avid Media Composer 2026.8 brought some meaningful changes to editions, licensing, collaboration, and third-party storage workflows. If you haven’t caught up yet, here’s the quick breakdown: https://www.asgllc.com/avid-media-composer-2026-8-changes/

If you want more practical media technology updates like this, subscribe to the ASG newsletter and get them delivered to your inbox once a month: https://lp.constantcontactpages.com/sl/Ky2xPpR

10/01/2026

What a day for the L.A. audio community!

Last Saturday, Mix Presents Sound for Film & Television brought a fantastic crowd to Sony Pictures for a day of discussing the latest in post-production sound.

It was great to hear from Dave Van Hoy, Richard Nevins, and John Merchant — and very encouraging to see so many of the next generation of sound artists in the room.

A key session: Marielle Abaunza shared timely insights on the passage of AB2319, California’s first standalone post-production tax credit, and what it could mean for the industry’s future.

The day closed with Mike James Gallagher’s InDepth: Live session featuring Mark Mangini and Craig Henighan, with a big crowd staying to the end to hear them dig into the craft behind their work.

Huge thanks to Sony Pictures for hosting, especially Kimberly Jimenez and the Sony engineering team, and to our fellow Gold Sponsor Avid.

Mixmag

Address

Emeryville, CA

Telephone

510-654-8300

Website

http://www.asgllc.com/

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