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“Proof of Theory” — Ep 06 is live.One season is nearing the end.The next starts today.New products to test. New ideas to...
08/30/2026

“Proof of Theory” — Ep 06 is live.

One season is nearing the end.

The next starts today.

New products to test. New ideas to challenge. New places that won’t let us hide from failure.

But first—a story we never could have planned.

Proof of Theory // Ep 06

Live now on YouTube.
Link in bio.

08/26/2026

Some things you earn.

Some things you can’t explain.

Put in the miles. Do things the right way. Be ready when the opportunity comes.

But every now and then, the Lord throws you one you’ll remember forever.

Proof of Theory // Ep 06 // Live Now

📸 Austin Miller

Season 1 gave us plenty to bring home.Footage. Stories. Data. And a long list of things to make better.In less than two ...
08/17/2026

Season 1 gave us plenty to bring home.

Footage. Stories. Data. And a long list of things to make better.

In less than two weeks, we’re headed back to the Brooks Range.

New products. New theories to test. Cameras rolling as it all unfolds.

Proof of Theory // Season 2

Back to work.

08/12/2026

Find what makes you feel most alive.

Then go chase it.

That’s THEORY1.

08/08/2026

“Proof of Theory” — Ep 05 is live.

Kodiak Island, Alaska.

Five months after our first R&D trip, we went back.

New obstacles. New lessons. Another opportunity to find weaknesses and keep moving forward.

We even changed the ballistic approach—starting the season with 175gr Berger Bullets Elite Hunters and moving to 153gr Hammer Bullets HHTs for Sitka blacktail. Same cartridge. Different application.

That’s the point of all of this.

Test. Learn. Refine. Go back and do it again.

This is Proof of Theory.

Ep 05 is live on YouTube.
Watch + enter this episode’s giveaway at the link in bio.

One rifle for everything North America can throw at it.That was the theory.So we built it—and took it to the places that...
08/06/2026

One rifle for everything North America can throw at it.

That was the theory.

So we built it—and took it to the places that would prove us wrong.

Kodiak was one of them.

Fear The Man With One Gun // Drop #101

A few remain.

Link in bio.

08/02/2026

Nothing worth building is built alone.

This is a look behind the scenes at the people, the process, and the pursuit that brought Fear The Man With One Gun to life.

Proof of Theory // Ep. 05 is live.

Link in bio.

Ideas are cheap.The work isn’t.Today marks another step in a journey that started with one simple goal: build what we wi...
07/31/2026

Ideas are cheap.

The work isn’t.

Today marks another step in a journey that started with one simple goal: build what we wished existed, then prove it where failure doesn’t hide.

Thank you to everyone who’s supported THEORY1 along the way. Today is a big step—but it’s only one step.

Fear The Man With One Gun is here.

A couple rifle systems remain, and the AX1OM chassis is now available on our site.

And here’s to Proof of Theory Ep05 airing tonight @ 8pm MT

📸 Chip City Spaulding

We spent the last 18 months beating the hell out of it.Now it’s your turn.Fear The Man With One Gun // Drop #101Friday ...
07/29/2026

We spent the last 18 months beating the hell out of it.

Now it’s your turn.

Fear The Man With One Gun // Drop #101

Friday // 10:00 AM MT // 12:00 PM ET

The full build and AX1OM chassis launch exclusively on our website.

Link in bio.

07/29/2026

07.31.2026

Fear The Man With One Gun.

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Gillette, WY

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