RAFI North America

RAFI North America RAFI North America (formerly Xymox Technologies) is the North American subsidiary of RAFI Group, a global leader in Human-Machine Interface (HMI) solutions.

RAFI North America delivers innovative Human-Machine Interface (HMI) solutions with the same local passion and quality you’ve trusted for decades, now backed by the global strength of RAFI Group. For over 46 years, our team has partnered with OEMs across medical, industrial, off-highway, and commercial markets to design and deliver reliable, custom HMI solutions. That passion and expertise remain

the same, only now, we’re part of ONE global brand. As RAFI North America, our customers benefit from:
- Local presence with global strength
- End-to-end capabilities, from design through production
- Access to RAFI Group’s worldwide technology and manufacturing depth

We believe in simplicity, clarity, and partnership. From concept to completion, you can count on us as your single-source HMI partner.

Robotics move fast, but the interface still has to feel intuitive, reliable and built for the real world.We’re excited t...
05/13/2026

Robotics move fast, but the interface still has to feel intuitive, reliable and built for the real world.

We’re excited to join Sager Electronics at Booth 401 for the Robotics Summit & Expo, May 27-28 in Boston, alongside a strong lineup of solution providers across power, interconnect, sensing, motion and HMI.

Stop by with a challenge. We’d be glad to talk through how thoughtful HMI design can support safer, smarter and more reliable robotic systems. https://www.roboticssummit.com/

This view never gets old!
04/30/2026

This view never gets old!

Steering is starting to feel a lot less like hardware and a lot more like software.RAFI's new steering stick technology ...
04/21/2026

Steering is starting to feel a lot less like hardware and a lot more like software.

RAFI's new steering stick technology runs on steer-by-wire, so instead of being locked into one “feel,” it adapts to how the machine is being used. Torque, resistance, return… all of it can be tuned to match the application or even the operator.

It also frees up space in the cab and opens up new ways to think about layout, visibility, and comfort, especially in machines where precision and long hours go hand in hand.

Once you experience steering that responds to you, it’s hard to go back to something that doesn’t.

Curious how this could change the way your operators interact with your machine?
https://hubs.ly/Q04cYvpW0

We’ve seen incredibly advanced systems fall flat simply because the interface made people think too hard, hesitate, or s...
04/07/2026

We’ve seen incredibly advanced systems fall flat simply because the interface made people think too hard, hesitate, or second guess what to do next. And on the flip side, when the interaction feels natural, everything else about the product starts to click into place.

Design decisions made early on shape that entire experience, from the first touch to the thousandth.

Bringing usability into the conversation from the beginning ensures that the end result doesn’t just work, it feels right in the hands of the people relying on it every day!

Safety is no joke……but we’ll give April 1st a pass for a little fun!We’ve seen our fair share of “what if we tried this”...
04/01/2026

Safety is no joke…

…but we’ll give April 1st a pass for a little fun!

We’ve seen our fair share of “what if we tried this” ideas over the years, and honestly, some of the best conversations start that way. A little curiosity, a little humor, and suddenly you’re looking at a problem from a completely different angle.

That said, the stuff people rely on every day still has to feel rock solid. When someone’s running a machine, there’s a level of trust built into every button press, every response, every interaction, and that doesn’t leave much room for surprises.

So yeah, today’s for the jokes, the fake product drops, and the “had me for a second” moments. But tomorrow, it’s back to making sure everything works exactly the way it should, every single time!

What’s the best April Fools “product” you’ve seen today?

This demo pulled people in for all the wrong reasons...From the aisle, this looked like a gaming chair setup. People wal...
03/24/2026

This demo pulled people in for all the wrong reasons...

From the aisle, this looked like a gaming chair setup. People walked over curious, expecting a simulator, and you could almost see the moment of “wait…what is this?” when they got closer.

With a little encouragement, they sat down and started poking around.

We may be biased but the haptics are 🤌🏻 (*chefs kiss*)

You could see the curiosity turn into “okay, this is actually really cool.” Questions got more specific, and people started connecting it to their own machines, their own operators, their own challenges.

It's true that first impressions are everything, but sometimes, the first impression will spark enough curiosity to draw people in...and maybe they'll stick around long enough to understand what they’re really looking at.

In case you're wondering... What you’re actually looking at here is the Intusi operator environment from Liebherr, built to mirror how modern machine control is evolving, with integrated displays, intuitive joystick control, and a layout designed around how operators actually think and react in real time.

When you’re evaluating something like this, what matters more to you first, layout, responsiveness, or overall feel?

03/16/2026

Some things never change...
This video still has the Xymox logo on it, which makes it feel a bit like a throwback, but we still take a lot of pride in making our conductive inks in-house, dialing in the exact viscosity and resistance needed so every part performs the way it should.

Though our logo may have changed, and now we have the added depth of the RAFI Group behind us, the hands-on approach to the details that make an HMI reliable has stayed exactly the same!

03/03/2026

The calm before the storm!

Address

Milwaukee, WI

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

Telephone

+14143629000

Website

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