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03/22/2021

We are delighted to share our work in support of the 2021 NCAA March Madness event together with UMWW, Warner Media, Veritone and Coca-Cola. Full details to come shortly in our press release. But for now special thanks to our team and for the opportunity from our partners.

Congratulations Toni Pettersen on this placement in The One from Netflix . The technology we have would see you get that...
03/18/2021

Congratulations Toni Pettersen on this placement in The One from Netflix . The technology we have would see you get that placement not just the once like here but 100's and 1000's of times. Oatly we love your approach to advertising!

03/01/2021

“If you’re ad-supported, you have to be very big and very broad to be successful,” explained Starz CEO Jeffrey A. Hirsch to CNBC. Ad-supported OTT services need to significantly increase their user base to hit profit benchmarks. Quotes MediaRadar, Inc. today.

Large scale user bases need enterprise-level support from new-generation platforms. Ryff does much more than render digital brands from the cloud. Our Ryff Placer™ platform creates a marketplace that delivers demonstrable impression-level delivery. It is a dynamic ecosystem that allows brands, content owners and networks to participate in the upside of entirely new advertising industry.

https://www.linkedin.com/company/mediaradar-inc-/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_all%3Be3pibGspQn2p9Mr1go81ow%3D%3D

Naturally, we agree with this. Doing it digitally is the future. Ryff leads digital brand integration. https://lnkd.in/g...
01/08/2021

Naturally, we agree with this. Doing it digitally is the future. Ryff leads digital brand integration. https://lnkd.in/g5iCqph

Dominic de Terville, Director of Branded Content at Zinc Media, looks at why branded content will continue to be an area of expansion for brands looking to be an integral and authentic part of culture.

If you're noticing that   is a big deal then you're right. Jae Goodman gets it;
06/19/2020

If you're noticing that is a big deal then you're right. Jae Goodman gets it;

Observatory CEO Jae Goodman talks to Rich Johnson about the developments in branded entertainment, why brands need to embrace it, and how he worried for a while that the agency's mantras were more Don Quixote than Don Draper.

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