BarTender by Seagull

BarTender™ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year. The world’s largest and most dynamic supply chains in every industry trust BarTender to create the labels, barcodes and RFID that keep their products moving

, traceable and safe. With corporate headquarters and software development in Bellevue, Washington, USA, and branch offices in Atlanta, Madrid, Taipei and Tokyo, BarTender is available in more than 150 countries through a global network of local partners.

Last week, we had the pleasure of attending the BlueStar Latin America & Mexico Innovatech Conference in Monterrey, Mexi...
05/29/2026

Last week, we had the pleasure of attending the BlueStar Latin America & Mexico Innovatech Conference in Monterrey, Mexico!

It was great connecting with everyone at the event and learning more about their current labeling and item-level tracking operations and initiatives.

A huge thank you to BlueStar LATAM for the invitation and continued support. We appreciate the opportunity to be part of such a valuable event and look forward to seeing everyone at the next stop in Mexico City!

05/28/2026

The Tecsys Inc. User Conference is just a few days away, and we’re excited to be a sponsor of this year’s event!

Stop by Table 201 to meet with our North America sales team to explore innovative labeling and printing solutions, and see how BarTender is helping businesses around the world improve supply chain visibility and traceability.

We can’t wait to connect with you in Nashville — see you soon!

Printing environments are only getting more complex — and compatibility matters more than ever.That’s why we’re excited ...
05/21/2026

Printing environments are only getting more complex — and compatibility matters more than ever.

That’s why we’re excited to share that we've officially surpassed 12,000 supported printer drivers with the latest release of Drivers by Seagull.

The latest release adds 340+ new printer drivers, including highly requested support for Zebra ZE511 and ZE521 printer models — helping organizations across manufacturing, warehousing, logistics, food & beverage, and pharmaceuticals achieve faster, more reliable printing for mission-critical operations.

Learn more about the latest release: https://ow.ly/aMY650Z2OrU

Supply chains move fast — but visibility gaps can still slow operations down.That’s why we’re excited to introduce a maj...
05/19/2026

Supply chains move fast — but visibility gaps can still slow operations down.

That’s why we’re excited to introduce a major advancement from BarTender: Integrated labeling and item-level tracking in one connected system.

Automatically register and track items the moment a label is printed — eliminating manual entry, reducing errors, and improving traceability across your operations. With seamless ERP and WMS integrations, teams gain real-time visibility and the actionable insights needed to make faster, smarter decisions.

Learn more: https://ow.ly/Zy5E50Z1OsR

Our team recently wrapped up our QBR in Shanghai and had the opportunity to visit one of our customers to see BarTender ...
05/19/2026

Our team recently wrapped up our QBR in Shanghai and had the opportunity to visit one of our customers to see BarTender Track & Trace in action in a live warehouse environment.

Seeing our solution at work firsthand is always rewarding. It gives us a deeper understanding of how it supports real-world operations.

While it was a quick visit, it was valuable to connect with the team behind the deployment and see the impact of BarTender Track & Trace.

If you’re using BarTender, we’d love the opportunity to visit you as well!

05/12/2026

Experience intuitive, item-level visibility with BarTender Track & Trace.

In this demo from LogiMAT, Javier Delgado shares how easy it is to locate inventory, automate processes, and optimize inventory management in real time.

See how BarTender Track & Trace can help minimize loss, reduce downtime, and eliminate manual work across your operations.

🎥Watch the demo now.

Insights 2026 is just one week away! Join us at Booth 10 to meet Kendall Hyatt, Senior Director of Sales, and Mike Owens...
05/11/2026

Insights 2026 is just one week away!

Join us at Booth 10 to meet Kendall Hyatt, Senior Director of Sales, and Mike Owens, Strategic Alliances Associate. Discover how BarTender is driving supply chain visibility with innovative label design and printing solutions for businesses worldwide.

We can’t wait to connect with you in Nashville — see you soon!

Epicor Software

Elevate 2026 was a fantastic experience! Thank you to everyone who stopped by to connect with us. Your conversations and...
05/08/2026

Elevate 2026 was a fantastic experience!

Thank you to everyone who stopped by to connect with us. Your conversations and curiosity drive innovation in traceability and labeling.

A special thank you to Honeywell for their partnership and collaboration throughout the event — we’re excited to keep building together.

SAP Sapphire & ASUG Annual Conference is less than one week away! Join us and BCC Distribution at Booth  #453 in Orlando...
05/06/2026

SAP Sapphire & ASUG Annual Conference is less than one week away!

Join us and BCC Distribution at Booth #453 in Orlando, May 11–13, to see how we simplify labeling and traceability for SAP users.

Have questions or want to connect before the event? Contact us: https://ow.ly/wqiN50YTGAj

05/05/2026

Exciting News from BarTender! 🚀

We’re thrilled to announce a groundbreaking new feature that bridges the gap between labeling and supply chain visibility!

With our latest update, BarTender now integrates built-in Track & Trace capabilities, allowing organizations to create a product's identity and track it seamlessly within a single system. This innovation eliminates the disconnect that often leads to inventory errors and compliance issues.

🔍 Key Benefits:
- Instant Visibility: Items become trackable the moment a label is printed, ensuring real-time data accuracy.
- Streamlined Operations: No more manual entry or batch uploads—everything is automated!
- Enhanced Compliance: Reduce label compliance issues and operational inefficiencies.

This advancement empowers teams to monitor item movement and access a complete digital history tied directly to the original label, enhancing operational efficiency across the board.

👉 Learn more about how BarTender is transforming supply chain management in our latest newsroom article: https://ow.ly/cBLk50YUKCQ

Join us in revolutionizing the way businesses manage their labeling and tracking processes! 💡

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Redmond, WA

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