10/06/2026
Where do you draw the line between a free consultation and free work?
I’m now rethinking mine after thinking about a lead meeting a few weeks ago.
I treated a warm referral like a done deal where I was told I wouldn't even need to pitch.
So I skipped my usual qualifying and spent most of the time teaching, explaining, and mapping out what my services could do for their business.
It went well. But looking back, I assumed the referral had already done the qualifying for me: budget, timeline, who makes the decision.
I'd like to hear how you handle both.
Do you qualify referred leads differently from cold ones?