Zartico

06/01/2026

This week, Zartico turns 7.

The data, the products, the milestones all matter. But what we keep coming back to is the people.

To the destinations and partners who've trusted us with your questions, your feedback, and your big ideas: thank you.

Seven years in, and we're still grateful for every conversation as we continue to deliver products that provide you with valuable insights.

05/20/2026

A campaign for food lovers should drive restaurant visits.

An outdoor campaign should lead to trails, parks, and adventure experiences.

For a long time, marketers could only assume that connection existed. Now we can measure it.

Katie Cook, VP of Client Success, shares her perspective on the shift from proving reach to proving real-world impact.

The question I want to explore here isn't whether your media worked. Did your campaign achieve what you actually set out to do for your destination?

05/15/2026

Adaptability is built into Zartico’s DNA.

It starts with our CEO, Sarah Lehman.

In a feature with Utah Business, Sarah shares lessons on leadership, innovation, and navigating change through some of travel’s most unpredictable moments.

Read the full feature →

Shortly after the founding of Zartico, a tourism intelligence firm, COVID-19 grounded planes and shut down travel. Luckily, Sarah Lehman has a superpower: adaptability.

05/11/2026

Zartico is hiring an Account Executive to drive strategic sales growth across the travel industry.

You’ll own the full sales cycle, drive new revenue, and bring Zartico’s visitor intelligence solutions to life across a high-impact territory.

If you bring marketing performance experience, love building relationships, and care about helping place-based marketers drive ROI and impact, this role is for you.

Apply now: https://www.zartico.com/careers

We hire the kind of people you want to work with. We are focused, imaginative, and always learning, building today with tomorrow in mind. If that sounds like you, then you sound like us.

05/07/2026

IPW 2026 is less than two weeks away, bringing real economic opportunity to Fort Lauderdale.

But what happens after the delegates arrive?

Zartico analyzed IPW 2025 to understand how 5,000+ attendees moved, spent, and experienced the city of Chicago.

For convention host cities, the opportunity is not just attendance. It is strategy.

Read the full breakdown at the link in our bio.

03/26/2026

Destination marketers spend a lot of time optimizing creative, channels, and budgets.

But what if performance comes down to something simpler?
Where you're targeting.

Zartico analyzed 15 concluded destination campaigns to understand what actually drives conversion. One signal consistently stood out: market propensity.

Jay Kinghorn breaks down what this means for how destinations should plan, target, and evaluate performance.

Where you target matters as much as how you target.

Read the blog →

Market propensity gives destination marketers a more intentional way to understand where marketing is most likely to influence behavior.

02/27/2026

The World Cup will bring the crowds.

But will it bring lasting economic impact to your community?

Zartico studied 94 mega-event matches to understand what converts event attendance into localized revenue and how any FIFA World Cup 2026 host city can maximize the value of events to their community.

From nearly 3.4 million fans, five themes emerged. Together, they form a blueprint to help destinations capture more revenue and measurable economic impact:

→ Visitors drive impact. Residents mostly redistribute it.

→ Food & beverage is the most consistent signal of economic lift.

→ Walkability can mean the difference between a 36% spending lift and 3%.

→ International visitors amplify impact. Plan for them, but build on domestic fundamentals.

→ Downtime between matches may generate more value than the match itself.

The match lasts 90 minutes. The economic opportunity lasts much longer, if you design for it.

Read what 94 mega-events taught us → https://www.zartico.com/blog/world-cup-ready-94-mega-event-matches

94 mega-event matches. 3.4 million fans. Uncover the patterns that determine whether event attendance turns into real economic impact for your community.

02/17/2026

Zartico and MMGY Global are partnering to advance data-driven digital media attribution for tourism organizations.

By integrating sophisticated visitor intelligence with performance-focused media strategies, this collaboration empowers DMOs to measure ROI more accurately, optimize digital marketing spend, and deliver more effective campaigns.

Read the full announcement: https://apnews.com/press-release/marketersmedia/zartico-and-mmgy-global-partner-to-leverage-data-for-attribution-d240c20950fc99ef5bb1c1a2c3deabbb

02/09/2026

🔎 Zartico is hiring a Junior Data Analyst.

Help turn complex data into insights that power destinations. We’re looking for a contractor to join our technology team with the opportunity to transition full-time.

What you’ll do:
🔹 Support GIS and spatial data updates
🔹 Execute rapid-response data requests
🔹 Map the data pipeline architecture
🔹 Leverage AI to validate and optimize data

If you bring curiosity, analytical thinking, and a bias for action, this could be the role for you.

👉 Apply at zartico.com/careers

01/23/2026

Thank you Forbes and Gary Drenik of Prosper Insights & Analytics for recognizing our Zartico Visitor Intelligence insights and congratulations again to our partner Discover Green Bay for using predictive modeling to drive measurable results for the 2025 NFL Draft. What a great example of what happens when Visitor Intelligence meets real-world strategy.

Read the full article⬇️

After years of bidding, the Green Bay Packers and Discover Green Bay,—alongside PMI Entertainment Group—secured one of the most coveted sports events: the 2025 NFL Draft.