Integrated Marketing Werx

09/17/2025

We all know that friend—the one with the big idea, the drive to turn expertise into something real, to serve their people and build their dream company. It’s inspiring! But sometimes, the dream gets tangled in chaos. Frustration builds, things slip through the cracks, and that stress follows them home.

Here’s the truth: It’s not the dream. It’s not the business. Nine times out of ten, it’s the systems and processes that aren’t built for the future they want.

It’s 2025. Isn’t it time to fix that?

I’m opening up five spots to help experts and consultants create their Imperfect Path to Profit Plan—so you can simplify, streamline, and automate your business, marketing, and sales systems. Let’s make 2026 your best year yet, and give you (and your team) real breathing room.

If you know someone who needs this, DM me the word “PLAN.” Let’s see what we can do to make the future even brighter.

12/11/2023

For those of you in business, what habits do you intend to add, keep, or tweak in 2024 that will enhance your business and your life?

* Align goals with vision and mission
* Align daily actions with goals
* Create greater focus and clarity
* Better serve clients and customers
* Leverage strengths
* Enhance money mindset
* Better time management
* Have more of an abundance mindset
* Be more purposeful
* Be more solutions-focused
* Be more creative
* Create new processes
* Document existing systems and processes
* Better understand prospect needs and journey
* Create better team environment
* And/or something better?

10/11/2023

So much of the time, people are told that business is just a numbers game.

In fact, how many times have you heard that what it takes to bring in business is to
• Have a big list
• Be on social media all the time
• Have high “engagement” numbers of followers, likes, shares, etc.

At the same time, successful service-oriented businesses know what really brings in business:
• IT IS personal connection with your ideal customers and clients!
• In fact, if you are transformational rather than transactional, people are more likely to buy

Now, if you are all about hiding behind your computer and are NOT willing to get on a phone call, get on a Zoom video session, or sit knee-to-knee in person with your ideal customers; then you can move along because what I am talking about today is NOT for you.

Yet, whether you naturally know how to have a conversation that makes it easy to buy from you or are working on this skill... let us help equip you to book more calls.

Now, what do I mean about “transformational”?
• That you are aligned with what they want and need
• Relationship is mutually beneficial
• That why and how you serve helps them “move the needle”, even creating a positive impact in this world

So, what are the top 3 things in the way?
• TIME – you don’t have the time to figure out what to say
• FOCUS – you don’t reliably know who your hottest prospects are
• PROCESS – your time is wasted when people don’t show up

However, you are at the right place!

I am putting on a 3-week challenge with bite-sized sessions that will have you booking more calls... more easily and effectively... with AI and automation.

We will be using Keap, an all-in-one business, marketing, and sales automation app that you can use on your computer and even your phone on the go... as well as their new Copy Generator AI.

As a Keap Certified Partner, I will be giving each of you a pre-made campaign that you will customize to communicate with your prospects and even former customers, get them scheduled for a call, ensure they show up, and determine what to do next.

With tools to focus on those who are more likely to buy.

Don’t worry -- even if you are not technologically inclined, everything is set up to be let you quickly and easily have everything you need for a repeatable, high-touch system.

So, let’s get started...

Sign up for the challenge and follow the next steps, so you can be equipped to have more booked calls in the next 60 days than you have had in the last 6 months.

Can’t wait to see you there!
~ Kathy Swanson, The Instigator
Integrated Marketing Werx

https://challenge.mktgwerx.com/

10/08/2023

What if you were equipped to book more calls over the next 60 days than you have had in the last 6 months... what kind of a positive impact would that have on your business?

So many small businesses and entrepreneurs seem to be waiting for the “phone to ring".

Yet, successful service-oriented businesses know what really brings in business.

Now, if you are all about hiding behind your computer and are NOT willing to get on a phone call, get on a Zoom video session, or sit knee-to-knee in person with your ideal customers; then you can move along because what I am talking about today is NOT for you.

Yet, whether you naturally know how to have a conversation that makes it easy to buy from you or are working on this skill... let us help equip you to book more calls.

Because, something is still in your way – you’re not procrastinating – you just don’t have the right tools.

So, what are the top 3 things in the way?
• TIME – you don’t have the time to figure out what to say
• FOCUS – you don’t reliably know who your hottest prospects are
• PROCESS – your time is wasted when people don’t show up

However, you are at the right place!

I am putting on a 3-week challenge with bite-sized online sessions that will have you booking more calls... more easily and effectively... with AI and automation.

We will be using Keap, an all-in-one business, marketing, and sales automation app that you can use on your computer and even your phone on the go... as well as their new Copy Generator AI (aka Content Assistant).

As a Keap Certified Partner, I will be giving each of you the tools to focus on those who are more likely to buy.

So, let’s get started...

Sign up for the challenge and follow the next steps, so you can be equipped to have more booked calls in the next 60 days than you have had in the last 6 months.

Can’t wait to see you there!
~ Kathy Swanson, The Instigator
Integrated Marketing Werx

https://challenge.mktgwerx.com/

07/25/2021

For those of you who have been curious about how we have been using Keap for my belly dance client...

If you have been interested in Keap, as a Certified Partner I can get you a great deal on the app.. just message me.

Whether you do it yourself or have us do it with you (or even for you), the time savings alone of automating your marketing, sales, and business processes so you and your team can focus on what you do best is priceless!

Over the last decade, Karen has been making it possible for people to learn and appreciate the art of belly dance wherever they are in the world through the ...

06/17/2021

Have you ever thought about being on YouTube?
To generate leads? Build subscribers? Even monetize your efforts?

If so (or if you are just curious), then you don't want to miss this upcoming video podcast!

My friend and colleague, Cindy Zuelsdorf of Kokoro Marketing will be hosting this conversation with yours truly on "YouTube Strategies for Your Business: Leveraging Content".

We had been talking about how I've been using YouTube to generate leads for several of my clients and how I've got the whole process down to a science while spending a minimum amount of time getting videos out there. I've got the inside scoop on how to own your content, use YouTube as a distribution channel (plus other platforms), and promote your company to a bigger audience. And we will have plenty of time for Q&A.

Would you like to join us?
Then sign up at https://kokoroinc.com/youtube-strategies/ to be a part of the live conversation on Friday, June 18, 2021 at 8:30am Pacific | 9:30am Mountain | 10:30am Central | 11:30am Eastern.

06/23/2020

“Imagination is more important than knowledge” ~ Albert Einstein

These days, there are few distractions on my desk; yet a small bauble holds this favorite quote closer to me than ever before.

Over the last several months, as we have experienced probably the most widely impactful event in most of our lifetimes, this quote has helped me help others to move forward and beyond our current circumstances.

For imagination is an important part of resilience and innovation.

I truly believe that innovation and entrepreneurial thinking are the keys to thriving economies throughout the world.

At the same time, it is through our challenges that we experience opportunities to grow, imagine various outcomes, take new actions, become even more resilient, and inspire others to become even better human beings through our example.

Challenges are necessary for innovation and entrepreneurial thinking to exist.

In many cases, most people will not explore new options or release things that no longer benefit them UNTIL they experience severe challenges.

Who knew that a lively little opportunistic virus could create such havoc and opportunity in such a short time… I would venture that it would more likely be anyone who has overcome and moved beyond their circumstances.

Our circumstances do not have to define us.

Personally, I would have given up a long time ago if this were true. Fortunately, even in the face of my own overwhelming challenges; something gave me faith that there was a better future on the other side of the situations I found myself in.

Maybe it is what I have learned over the years that has given me such a calm approach to all of the chaos, confusion, adjustments, new information, frantic reactions, multiple pivots in perspective, etc. that have been emerging from people around the world as well as those in my community.

Read the rest of my blog article “Moving Forward and Moving Beyond – part 1”
https://awrpodcast.mktgwerx.com/2020/06/22/moving-forward-and-moving-beyond-part-1/

Personally, I think it is the only way we move forward and move beyond this and future crises.

P.S. One of the things I placed a “pause button” on as we navigate the initial parts of this pandemic, lockdown, and re-opening of the economy is my new podcast “Automation Works: Revisited”. It will be a commentary of what has changed, evolved, and is still important over the last 4 years since I wrote my best-selling book. It is coming soon and you can sign up today to receive my blog posts and podcast episodes.

06/19/2020

Today, we are celebrating the approaching 4 year anniversary of my best selling book "Automation Works"!

Check it out on Amazon for the print or Kindle version... or download your free copy at https://automationworks.mktgwerx.com/

04/21/2020

As an entrepreneur, small business owner, or even business professional, you know that effective use of your time means higher productivity, more time to do the important things, and possibly uninterrupted personal time.

Yet, we all deal with distractions, lack of focus, and processes that are complete time wasters.

If you do any of the following, this is the workshop for you!

* Confuse busy-ness with business focus?
* Constantly find it takes more time to do a thing than you thought?
* Get wrapped up in so many ideas at one time that you can't get anything accomplished?
* Search for that Zoom link, phone number, or address every time you have a meeting?
* Find it takes weeks (or even months) for people to finally meet with you?
* Envision a time when people reliably showed up for meetings and were prepared?
* Wonder how you can keep up with the business contacts you do have more easily?
* Wish you could show people your phone screen as well as your PC screen rather than trying to explain how to do something?
* Dream of being able to collapse the sales cycle time; while increasing trust and rapport with your prospect?
* Want to know when you are receiving a business call on your mobile phone and who it is before you answer?
* Desire to have your personal time back -- without neglecting your customers, clients, prospects, and suppliers?

Then be sure to attend my next LIVE online workshop, "Bending Time: My Go-To Ninja Tricks", on Tuesday 04/28/20. Register for your free spot at

Wish you could do more in less time? Join Small Business Marketing Expert, Kathy Swanson as we talk about her go-to ninja tricks to getting there faster. Discover ways to bring more focus, productivity, and effectiveness to your business processes using simple techniques and the latest, cost-efficie...

04/02/2020

With everything being extended 30 days, wouldn't it be great if we could have something positive extended?

Well, I have some good news for you!
Earlier this week, I shared 3 amazing deals that allow you to have the tools and strategies to work on growing your business and set you up for success (and survival).

They have been extended with the first month free offer now ending at 11:59pm on Tuesday 04/07/20.

Feel free to share this with someone who really needs this right now.

Check it out at

Which option best fits your business? * Are you interested in first month savings and all the power? Get your first month of Keap Pro SE free with an additional 2,000 contacts for only $99/mo. Extended to 11:59pm 04/07/20. * Want to find out if Keap Pro is the right tool for you? Enjoy a 14-day free...