04/01/2025
Titanium Dioxide is a synthetic colorant widely used to make products look brighter. It’s not essential. It has no nutritional value. It’s just there for appearance.
And yet, it’s everywhere.
🍬 That gum you chew? It’s in there.
🥛 That coffee creamer that makes your latte Instagram-worthy? Yep.
🦷 Your toothpaste? Sunscreen? Also there.
The European Union banned it in food in 2022 over concerns that it may accumulate in the body and cause DNA damage. Meanwhile, in the U.S., it’s still found in thousands of products. 🤯
At Michroma, we believe color should be clean, safe, and sustainable. That’s why we’re working on a natural, fungi-based white alternative—one that delivers performance without the risks. 🌱