Folloze

10/01/2025

🔥 When exceptional program management meets intuitive technology:
Alexandra DeLap at Check Point has scaled Folloze across multiple teams with incredible results:

- Longer engagement times
- Higher content consumption
- Better conversion rates
- Stronger pipeline growth

This is what transformation looks like.
Congrats to the entire Check Point team! 🎉

09/24/2025

Scaling ABM at speed? Just ask Alejandro Hernandez from Conga.

He's using Folloze to orchestrate personalized buyer journeys and create impactful live event boards that actually move the needle.

The result? **High-impact engagement** and real pipeline growth.

When strategy meets the right platform, this is what modern B2B marketing looks like 💪

09/23/2025

🚨 The B2B marketing funnel is dying—and that's actually an opportunity.

SEO clicks have dropped 30%+ as buyers turn to ChatGPT and Claude for product research. They're now conducting entire evaluations within AI environments, never visiting vendor websites.

The invisible buyer crisis is real. But instead of panicking, we need to evolve.

Our CEO Etai Beck breaks down what's next for B2B marketers in his latest piece ↓

https://www.folloze.com/blog/article/how-gen-ai-is-rewriting-the-internet

Folloze CEO reveals how generative AI is reshaping B2B marketing—disrupting SEO, buyer journeys, and personalization—and what marketers must do to adapt.

09/15/2025

For years, companies obsessed over aligning sales and marketing teams.

But in today's risk-averse market, that internal focus misses the mark.

Align around the buyer—not each other.

Modern GTM needs to:
✅ Guide buyers through change (not push products)
✅ Use real-time insights for relevance
✅ Show up as trusted advisors

This isn't just messaging refresh. It's a total mindset shift.

And it's way overdue.

https://martech.org/your-gtm-strategy-needs-a-buyer-centric-redesign/

09/12/2025

SEO is dead is the lazy take.

It's not dead—it's just way more complicated.

Our latest analysis shows:
📉 60% drop in CTR despite huge impression increases
🤖 AI answers bypass traditional clicks
🎯 Content quality matters more than ever

The future of search is smarter, deeper, and more human.

Here's how B2B marketers can thrive in the age of AI search → https://www.folloze.com/blog/article/is-seo-dead-ai-search-optimization?utm_source=linkedin&utm_medium=organic_social&utm_campaign=blog_promotion&utm_content=seo_ai_evolution

09/12/2025

At Folloze, we know that buyer engagement is a team sport and everyone’s got a role to play!

We're not a siloed organization; we run a full funnel GTM motion where every member of our team plays a crucial role. Supporting the independent actions of all buyers is key because buyer engagement is the new currency for growth.

Our entire GTM team is empowered to deliver exceptional experiences and track every step of the buyer's journey.

We've transformed from a traditional generation model to a full funnel engagement model to ensure we stay ahead in today's competitive landscape.

We dive more into this in our Transform to ABX series. Catch up on the replay here: https://engage.folloze.com/transform-to-abx-show-2-build-engagement-cycles

09/11/2025

Personalizing campaigns isn't just about being flashy – it's a smart strategy that builds real connections with customers, leading to solid outcomes.

In this episode, Nancy Harlan from UiPath shared a standout direct mail campaign targeting executives. They used personalized Folloze boards to engage recipients effectively.

UiPath sent tailored mailers to 50 execs, each featuring a QR code. When scanned, it whisked them away to a customized Folloze board, complete with their company's info and content matching their interests.

Catch the replay and explore more insights from our webinar with Nancy here: https://engage.folloze.com/webinar-t2abx-epi8

09/11/2025

POV: you make the shift from feeling overwhelmed to becoming an overachiever in today's B2B marketing landscape.

It's 2024, and the mandate for marketing teams is clear yet daunting: 'Drive more pipeline and scale ABM campaigns with less—less budget, fewer staff, and narrower bandwidth...'

Before you hit the panic button or consider a career change, we've got an actionable, proven escape plan. Imagine being able to 10x the number of campaigns with your current resources. This isn't fantasy; it's the real deal, as demonstrated by Workday, utilizing the combined powers of Folloze + Demandbase. And we're covering it all in our latest T2ABX Webinar.

This session is tailored for marketing professionals facing challenges in qualifying account fit, predicting pipeline, or seeking to enhance sales team collaboration.

https://engage.folloze.com/webinar-t2abx-epi10?utm_source=linkedin&utm_medium=organic-social&utm_campaign=webinar&utm_content=t2abx+epi+100

09/10/2025

AI isn't replacing marketers. It's making the great ones unstoppable. 🚀

Here's what we're seeing with teams using AI agents:

Content creation: 90% faster campaign builds
Personalization: 1:1 experiences at enterprise scale
Translation: Global campaigns without the wait
Video: Personal connections in minutes, not days

The secret? AI handles the ex*****on. Humans handle the strategy.

Your job isn't to compete with AI—it's to conduct the orchestra.

https://engage.folloze.com/folloze-ai?utm_source=linkedin&utm_medium=organic_social&utm_campaign=ai_positioning&utm_content=human_ai_partnership

09/10/2025

Modern B2B sales are evolving: more transactions happen without direct sales interaction.

Digital sales rooms bridge this gap by offering personalized content, tracking buyer behavior, and enhancing sales efficiency. Essential for today's sales strategies, they streamline processes and empower informed engagements in a digital-first era.

https://www.folloze.com/solutions/use-cases/sales-orchestration #/sales/home/using-digital-sales-rooms-to-support-b2b-sales

09/09/2025

The 75-20-5 rule changed how we think about ABX resource allocation.

75% - High-performing accounts (nurture & expand)
20% - Emerging opportunities (activate & engage)
5% - Moonshot accounts (test & learn)

This framework helped us take our target account coverage from 9% to 56%—without doubling our budget.

Get the full breakdown in our ABX Masterclass blog → https://www.folloze.com/blog/article/75-20-5-rule-for-abx-success?utm_source=linkedin&utm_medium=organic_social&utm_campaign=abx_masterclass&utm_content=75_20_5_rule

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09/09/2025

Folloze and Demandbase are unstoppable when hand in hand.

Designed for marketers aiming to streamline and scale their outreach across diverse regions, we work together to offer a simple yet effective approach to overcome challenges like language barriers and regional compliance. Our goal is to make it easy to educate your global teams, align on key metrics, and implement innovative strategies.

With support for 133 languages and tailored in-language branding, these tools enable you to reach and engage audiences worldwide efficiently. Start by trying new approaches and showcasing their simplicity, then scale up your efforts with confidence.

Enhance your global marketing strategy and drive impactful results with Folloze and Demandbase.

https://engage.folloze.com/webinar-t2abx-epi10/recording--clips/scaling-globally?fw=58d48