05/28/2026
Smart home adoption depends on more than advanced technology. It depends on trust.
In a new Forbes article, Copeland’s Brendan O’Toole shares why privacy must be treated as a foundational requirement for growth. As connected home solutions become more central to energy management, transparency and consumer control will play a critical role in long-term category growth.
Read the article:
For years, smart home technology promised lower energy bills, improved security and homes that adapt automatically to the people inside them.