BASE4

16/10/2026

TownePlace Suites and Fairfield by Marriott come together in Greenville, South Carolina, through shared materials, clear entrances, and a unified architectural style.

14/10/2026

A great construction update from Tru by Hilton in Gainesville, VA.
BASE4 worked on this project for IMG Hotels, and DD&B Construction is helping turn the plans into real progress on site.

13/10/2026

Fuze602 Development in Phoenix, AZ, brings together residential scale, outdoor space, and amenity planning in one clear design vision.

The details matter, but the bigger win is how the community comes together as a whole.

12/10/2026

Flatz480 in San Tan, AZ brings the community pieces together simply. Homes, amenities, parking, landscape, and leasing all feel connected, which helps the project feel welcoming at first glance.

12/10/2026

Hyatt Studios in Blacksburg, VA, is a strong example of extended-stay design done with clarity.
The real value is in the planning: site flow, brand standards, guest experience, and build-ready coordination.

12/10/2026

Adding floors can improve a project’s density, but the value is not measured by unit count alone.

This week’s BASE4 newsletter looks at how added height can affect the core, building systems, usable area, and overall project cost.

https://www.base-4.com/high-rise-building-requirements/

Understand the 75-foot high-rise threshold and how added requirements affect building costs, layouts, and systems before you commit to more floors.

10/10/2026

Home2 Suites in Tifton, GA, moved from rendering to reality with the design intent intact.

That is not just a nice visual match.
It shows how early coordination can help keep the project aligned from concept to completion.

10/10/2026

Flatz480 in San Tan, AZ shows how clear multifamily design can support the full resident experience.
The goal is not to overdesign. It is to make the community feel intentional, welcoming, and practical from the start.

07/10/2026

This Atwell Suites project shows how hospitality design can support both the guest experience and the development process.
The goal is simple: a clear brand presence, a practical design direction, and a hotel that feels easy to understand from arrival.

07/10/2026

A small brand requirement can become a much bigger issue when it is caught late.
Design, pricing, purchasing, and approvals may already be moving in another direction.

Our latest newsletter looks at what hotel teams should review earlier.

Learn how early hotel brand standards review can prevent design conflicts, costly revisions, procurement issues, and project delays.