Analitika: From Data to Insights to Dashboards & Reporting

28/04/2020

https://moz.com/blog/the-importance-of-marketing-analytics

As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. But what if web analytics aren't enough? Enter Marketing Analytics, the measurement and optimization of your marketing acti...

28/04/2020

https://www.altudo.co/resources/blogs/business-analytics-vs-marketing-analytics-understanding-the-basics

Inbound marketing is swiftly changing the way organizations compete. When potential customers are searching for data, connecting with you via web-based networking media, and reaching your website, they leave an abundant trail of information all through their path. Companies capture all this informat...

04/12/2017

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.

01/12/2017

A client was facing certain predicaments evaluating their marketing effectiveness and optimizing marketing campaigns.

01/12/2017

Starbucks today opened its first store in Jamaica, located at Doctor’s Cave Beach in Montego Bay.

27/11/2017

http://bit.ly
“I happen to think that this thing is the internet at exponential levels in terms of importance."

Blockchain, predicted to be a $7.74 billion market within six years, may flip the business world on its head. Are marketers ready?

24/11/2017

https://hbr.org/2017/08/how-to-successfully-work-across-countries-languages-and-cultures

Cross-cultural work is becoming more prevalent. Learn how do it well.

According to a five-year study of Japanese e-commerce giant Rakuten.

24/11/2017

Did you know Expedia designed & built a complete cloud data mart solution? Join their session to get the inside scoop:

24/11/2017

http://bit.ly
An Adobe study finds that only 55% of people of color agree with “People I work with value my contributions," while 63% of white respondents agree with this statement.

‘Creativity’s Diversity Disconnect’ takes a look at a prevalent industry problem.

24/11/2017

Whether it's NLP or AI's impact on the analyst—changes are coming to BI. Are you ready?

Hear from more than 20 industry experts and thought leaders about what’s coming to the world of BI in 2018.

24/11/2017

Take a look at 5 business operations that most small businesses should consider automating...

Most small businesses don’t have the manpower to effectively manage all of their business operations. Automation may be the answer for these businesses; however, not every task should be entrusted to a computer system. Here are five business operations that most small businesses should consider auto...

24/11/2017

The traditional data warehouse stores big data. So does a data lake. So what sets them apart?

Data lake – is it just marketing hype or a new name for a data warehouse? Find out what a data lake is, how it works and when you might need one.