10/07/2023
We must admit that the advertisements for a complimentary furnace with the purchase of an AC unit peaked our interest immediately. As homeowners, this deal seemed like an exceptional opportunity to save money. Replacing HVAC equipment can be costly, and receiving something for free is always appealing, right?
However, as business owners in the HVAC industry, we had to verify the legitimacy of this offer.
In short, the "free furnace or AC with purchase" promotion is nothing more than a marketing ploy and will not actually result in any cost savings.
To elaborate, the expense associated with replacing your home's HVAC system should not be underestimated. Any claims to the contrary are likely made by individuals with a vested interest in making a sale.
Here's how the "free furnace/AC with purchase" arrangement works:
The customer is required to purchase a top-of-the-line (and pricey) furnace or AC unit, and the company will include a lower-grade unit as a "free" addition. It is important to note that the concept of something being truly free is questionable, in this instance completely false. Businesses cannot afford to give away major equipment without compensating for the cost, as it would not be sustainable.
We are disheartened by companies that resort to such tactics to attract customers. Replacing your HVAC equipment is a considerable investment, and your furnace and air conditioning unit, though not seen on a daily basis, greatly impact your home and all occupants. Customers, along with their homes and finances, deserve transparency when engaging in a significant purchase. Gimmicks, unfortunately, lack honesty and present a distorted truth.
As an informed consumer, ask relevant questions and obtain multiple options before finalizing a decision regarding a new HVAC purchase. Ensure that the companies you consult provide straightforward and truthful responses.
Remember, if an offer sounds too good to be true…
