27/05/2026
The first Marithé + François Girbaud store in Vietnam
AVT is honored to deliver Marithé + François Girbaud’s first store in Vietnam. Located at Takashimaya, the space was developed in line with the brand’s global retail identity and signature French-chic spirit: minimal, restrained, and requiring a high level of precision in every detail.
Within minimalist retail environments, construction quality is expressed directly through material precision, surface treatment, and finishing details. Every joint, alignment, and transition contributes to how the brand is ultimately perceived within the space.
To ensure consistency with MFG stores internationally, all finishing films were imported directly from Korea and completed at the workshop prior to on-site installation. At the cashier area, the MFG logo was CNC-fabricated in stainless steel according to the brand’s international identity standards.
In spaces built around restraint, every imperfection becomes more visible. For that reason, the final level of ex*****on does not only define the aesthetic quality of the space, but also shapes how the brand is introduced within a new market.
Read the full project story at: avt.com.vn/work/marithe-fran-ois-girbaud