31/10/2023
If you're not doing these easy free things, you're losing money.
#1 Setup a Google Business Profile (GBP)
Having this profile is critical for getting local customers organically because this is where you get reviews, which communicates trust and customer satisfaction. This is even more important than a website.
#2 ASK FOR REVIEWS!!
Reviews are the biggest rank impact on Google, but it's not just about having the most. It's about being consistent. Getting new reviews every week can get you ranked higher than people with hundreds of reviews that are all from years ago. It shows your actively serving satisfied customers. Don't forget to ask.
#3 Respond to Reviews
Another undervalued free activity is responding to reviews. Google gives you an extra boost if you respond to new reviews within 12 hours of getting the review. Doesn't need to be complicated, just "Thanks Bob, glad we could help"
#4 Social Media Profiles
Even if you aren't posting regularly, you should setup social media accounts on all major platforms. Facebook, Instagram, Twitter, Youtube, Tiktok, Reddit, Linkedin, Pinterest, and Tumblr. All of these social media sites should have a link to your website or your google business profile and your phone number (where allowed).
#5 Post on Social Media
Everyone overthinks this one. Don't.
Just take pictures of what you're working on, give a short and non technical explanation of what you're doing "This customer had a burning rubber smell. We replaced the belt and checked out their motor to make sure it's still solid. Another happy customer. We can fix all brands, give us a call for your HVAC needs 234-234-2434"
That's it. Simple stuff.
These are all 100% free things you can do yourself that will help build brand authority and get you ranking higher.