Iconoclast

08/01/2026

A lovely new(ish) project from our friends at Hypersonic – Cherry Blossom Choir celebrates the emerging blossoms of cherry trees in Wuhan and many forms of life that bloom around the Yangtze river: https://www.hypersonic.cc/ #/cherryblossomchoir/

05/01/2026

G&A Explores the SEAL Mindset in Experiences for the New Navy SEAL Museum: https://archinect.com/firms/release/150341197/g-a-explores-the-seal-mindset-in-experiences-for-the-new-navy-seal-museum/150517433

The world class experience of the Navy SEAL Museum has arrived in San Diego, offering exclusive access into the world of U.S. Navy SEALs and their predecessors, highlighting their ethos to inspire service and personal excellence in all walks of life. With interior architecture and design led by ID.....

27/09/2025

Washington DC's new Milken Center takes a high-tech approach to a fundamental question: What Is the American dream? https://www.washingtonian.com/2025/09/19/milken-center-american-dream-experience/

Family stories and holograms light up the Milken Center for Advancing the American Dream's American Dream Experience near the White House.

26/09/2025

Garden of unearthly delights: inside Philadelphia's new eerie underground lair for ‘master of mobiles’ Alexander Calder: https://www.theguardian.com/artanddesign/2025/sep/19/garden-master-of-mobiles-alexander-calder-philadelphia-herzog-de-meuron

The great kinetic artist has never been properly celebrated in his home town of Philadelphia – until now. But is a $90m subterranean labyrinth, created by Herzog & de Meuron, really the answer?

05/08/2025

Multidisciplinary visual artist, photographer, and director Reuben Wu draws aerial geometries with drones and lasers across remote landscapes:
https://www.designboom.com/art/reuben-wu-aerial-laser-geometries-remote-landscapes-thin-places-series-07-29-2025/
via

reuben wu turns synthetic light into a sculptural language   Multidisciplinary visual artist, photographer, and director Reuben Wu inscribes light onto remote natural environments through experimental photographic interventions in his latest series, Thin Places. Known for his haunting aerial compos...

01/08/2025

The collections team at the International Spy Museum recently opened the doors to its den of secrets, offering a reporter and photographer a look at tools of the trade that, like much of spycraft itself, are kept out of public view:
https://www.nytimes.com/2025/07/31/arts/international-spy-museum-vault-washington.html

For years, the more than 10,000 items in the International Spy Museum’s collection were stored at a location outside Washington. That changed this summer.

30/07/2025

20+ years ago, one of my first museum projects was creating an interactive touch table about the ISS, and a few other interactives, at The Smithsonian's NASM exhibit Moving Beyond Earth. It's great to see the main gallery areas finally get updated:
https://www.washingtonpost.com/dc-md-va/2025/07/30/national-air-space-museum-reopens-smithsonian-exhibits/

Five more galleries and the IMAX theatre reopened this week, bringing the Spirit of St. Louis, the moon rock and hands-on fun back to the museum.

28/07/2025

Following George Lucas' first ever appearance at SDCC over the weekend to promote his forthcoming Museum of Narrative Art in LA, a look at the design of the nearly completed base building and site: https://www.wallpaper.com/architecture/public-buildings/lucas-museum-of-narrative-art

No surprise, it looks like it came from a galaxy far, far away

25/06/2025

Prime Materia, the new interactive bar at Meow Wolf Grapevine, blends source_hacking, transmutronics, alchemical technologists, lore-infused elixirs, and interactive art into an immersive cocktail and snack station:
https://blooloop.com/immersive/news/meow-wolf-grapevine-prime-materia-interactive-bar/
by Bea Mitchell via

Meow Wolf Grapevine, also known as The Real Unreal, is set to open an interactive bar experience offering unique drinks and immersive art.

24/06/2025

The Door in Question, a room-scale XR production inside a deserted Melbourne shopping mall, is a bizarre immersive journey into psychosis inspired by its creator’s experience with mental illness:
https://www.theguardian.com/stage/2025/jun/20/the-door-in-question-vr-xr-immersive-experience-melbourne-metro-west-footscray

The Door in Question uses VR headsets, sound and even smells to create an immersive experience inspired by its creator’s experience with mental illness

24/06/2025

Don Julio recently hosted a full-scale immersive takeover of NYC's Mercer Labs, where guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration:
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943624/see-inside-this-hightech-multisensory-experience-from-don-julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

26/02/2025

Immersify KL is a state-of-the-art, multi-dimensional media art gallery opening 28 February at The Labs at Bukit Bintang City Centre :
https://buff.ly/41iqotw