Kalid’s and S.T Fashion House’s new fashion line is called ‘Zori’ and is primed for release during this year’s Dubai Fashion Week. Kalid has a solid following of both local and expat customers as part of his established reputation for quality in design, beauty, function, form, and elegance and there is great anticipation within his fan base for Zori. “The collection is an elegant, playful and yout
hful couture line,” remarks Kalid, “I want to showcase the value of cooling colours and innovative combination of beadwork, and fabrics of the highest quality. The collection will be using experimental techniques under the guided lines of elegance and whimsical femininity.”
Only the creator and artist can best describe the Zori woman: “If she's playful, it's her. If she moves with sensuality, it's her,” explains Kalid, “Elegant in every way and can't help but express herself through what she wears. Always making an impression wherever she shows up, the Zori woman is Unique and her style is based on her unique point of view.”
With the launch of Zori Couture, Kalid’s goal is to redefine Middle East fashion through innovation, the elevation of Couture to a new level of Function, Style, and Excitement while maintaining the elegance the people of this region has been known for throughout history.
