Our Mission
To combine steady strategic marketing growth with quality products and superb services at competitive prices to provide the best value for our customers. Our Vision
Our vision is to be a leading brand and business group while maintaining ethical conduct, positive values, reliable service, lasting relationships and a relentless commitment to excellence in every industry and market we ch
oose to enter and thrive in. Our Values
Foresight: We think ahead, plan ahead and stay ahead by anticipating the future and proactively shaping it. Integrity: We place relationships before profit and honour our commitments to our colleagues, partners and clients. Ethics: We conduct business guided by a high code of ethics no matter how competitive or aggressive our market may be. Transparency: We are clear and forthright in all aspects of our business ensuring no hidden terms in any engagement. Fairness: We believe in being fair with everyone who works for us and with us, in giving credit where it is due. Collaboration: We synergise our strengths through team work and all our members have the freedom to do their best. Surooh Group is a UAE based holding group of companies with interests across multiple industry sectors from construction and general trading to logistics, automotive and transportation. The Surooh brand has been built over the years on a clear vision, focused mission, strong business values and lasting client and partner relationships. Coming from one of the fastest rising nations with a stable, diverse and business friendly economic climate, our business growth has been in leaps and bounds starting with the construction boom in the United Arab Emirates. We have sustained and accelerated our pace by leveraging our core competencies across industries. We are expanding steadily from a local presence to operating in the GCC countries, the Middle East and global markets, driven by a great team of professionals with world-class multinational experience. The Surooh vision is brought to life everyday by over 300 professionals working in our various companies – together, we’re here to serve you better. Construction and contracting was our first major line of business in the UAE, fuelled by the great demand for infrastructure. Dubai’s central location and the immense import and export potential saw us expanding into general trading bringing some of the most reputed brands in the world to our shores and re-exporting them all over the world. One of ourflagship products in local and international markets is automobiles.We have established regional partnerships with leading global automobile companies. Our automobile showroom, spread across more than 10,000 sq ft, is home to many world class brands such as Rolls Royce, Range Rover and BMW. One of the major products we offer both to the local and international markets is cars, surooh has established regional partnership with world leading auto companies such as Rang Rover and BMW. Our automotive showroom, spread across more than 10,000 sq.f, is home to verity of world class brands such as Rolls Royce, Range Rover and BMW. Seeing the rapid growth of the tourism industry in the UAE with more than 10 million people expected to visit annually, we have spotted an opportunity for the car rental business. In addition, the world-class business environment that the city of Dubai is providing has encouraged many companies worldwide to relocate their headquarter offices to Dubai and many of these companies require a fleet of cars for their operations. Surooh has introduced Surooh Car Rental to further diversify its business portfolio and to increase overall profitability. We have introduced a large fleet of a wide range of cars for our clients. One of the major advantages of a holding company is the partnership between group companies in achieving excellence. The logistics division of Surooh works in tandem with our general trading company. Our fleets including 18-wheeler trucks deliver across the GCC and North African countries.
