22/12/2021
Sobha Facades - A story of innovation, courage and determination
“Perfection is not attainable. But if we chase perfection, we can catch excellence. “
– Vince Lombardi
Allow me to inspire you all today by narrating our story, right from our inception all the way to where we are now.
Our humble story begins 4 years ago in Dubai, with a mere 5 employees entrusted with the engineering and design of the façade and glazing works for the Sobha Hartland project.
We did not want to opt for the conventional route and follow dated practices. Rather, we mustered up the courage to create a vision for ourselves and set out to rejuvenate the mostly unorganized industry. Naturally, there were many ups and downs like most of you have experienced. Often there was an easier, albeit a less than ideal, way to just deliver the product. But our focus has always been on the problem and not on the solution.
We viewed our challenges as opportunities to grow and learn. And today we are a well-established organization that has risen above the competition in the façade, curtain wall, and aluminum fabrication industry. What started as a simple contracting company, soon became a fully-fledged manufacturing giant.
But the journey was not simple, in this highly unorganized façade industry, we were struggling from high wastages, increased labor cost, and low efficiency. Modernizing and streamlining a traditionally bulky, and labor-intensive business model is no easy feat, and we too thought it was impossible.
Want to know how we solved these issues and became one of the most efficient façade companies?
Let us know in the comments and maybe we will tell the next part of our story!
