22/10/2026
Around 11 November, Austria eats goose. Martinigansl season packs a large share of the year’s fresh poultry orders into just a few weeks, and for producers that is when their cold chain gets tested hardest.
Restaurants and private customers order for the same weekends, delivery slots fill up quickly, and every parcel of fresh meat has to arrive cold. Under EU hygiene rules, fresh poultry meat has to be kept at no more than 4 °C. A parcel that arrives too warm in the middle of the season is hard to replace, because the replacement often cannot arrive in time for the dinner it was ordered for.
That is why the cooling setup for seasonal products is best decided before the peak: which box size, how many cooling elements and which shipping days. Once the orders are in, there is little time left to find out how a parcel behaves on a mild November day or on a route that takes a day longer.
If you want to test your setup before your next busy season, we are happy to help: https://www.supaso.eu/kontakt