03/06/2026
CIRCULAR ECONOMY: A WORLD WITHOUT WASTE 🌍
Last week we visited Greiner AG in Kremsmünster, a global powerhouse in plastic and foam solutions. As part of the Upper Austrian State Parliament's Land Oberösterreich event series “Raus aus der Nebelzone - Wissenschaft bringt Orientierung”, our Scientific Director Christian Paulik shared key impulses on circular economy.
💡 He highlighted the global scale of plastic consumption: with around 400 million tons of plastic produced worldwide each year, mastering recycling and closed-loop material cycles is one of the defining challenges of our time.
Top-tier experts from research, industry, and politics joined forces to address the current challenges and future solutions related to recycling:
👉 Gernot Zitzenbacher, University of Applied Sciences Upper Austria FH Oberösterreich
👉 Rebeka Früholz, K1-MET GmbH
👉 Katrin Fradler, Wood K plus Kompetenzzentrum Holz GmbH
♻️ The concluding panel discussion with Saori Dubourg (CEO of Greiner AG) and Rudolf Woelfer (Head of Innovation Centers at Borouge International) drove home a clear message: Europe faces a unique opportunity to take a leading role in sustainable materials management - provided, of course, that industry and research continue working together.
A big thank you to Max Hiegelsberger and the Upper Austrian State Parliament (Land Oberösterreich) for organizing this inspiring event, and thank you to Greiner AG for the warm hospitality!
📷 Land OÖ/Sternberger