02/04/2026
How does apparel and homewares retailer Hanes Australasia manage to supply all of Australia from a single omnichannel distribution center? With the right intralogistics.
In Melbourne, Australia, Hanes Australasia expanded its omnichannel DC together with SSI SCHAEFER, demonstrating how wholesale, retail, and e commerce can be efficiently managed from one location.
At the core of the upgraded solution is the SSI Carrier. With 15,000 pouches, it streamlines online order processing, reduces manual handling, and enables same day shipping for up to 90% of orders.
Combined with the SSI Cuby shuttle system and WAMAS software, the facility now handles over 100,000 order lines per day.
With the expansion, Hanes Australasia reaffirms its commitment to continuing its existing maintenance partnership with SSI SCHAEFER – based on the high quality of service, support, reliability, and improvements that the Customer Services Team provided over the previous years.
Key results:
• Capacity doubled during live operations
• Greater efficiency across all channels
• Scalable for future growth
➡️ Discover more about the project in the video.
