15/06/2026
One of the biggest mistakes manufacturers make is building products for themselves instead of their customers.
The market kept telling us the same thing:
"We don't need more machines."
"We need one machine that can do more."
For smaller contractors especially, buying multiple specialised machines just isn't realistic.
So we listened.
A lot of our innovation didn't come from the boardroom.
It came directly from customer conversations.
🎥 Full episode: https://youtu.be/p1uIqOKJJQg
🎧 Spotify: https://open.spotify.com/episode/0T7m28sbIJSuIwZK665MYj?si=3kFEdLCeQRiIFaIJamjlJA