21/10/2026
While everything was off with the manufacturers, conversations between Brendan and I shifted towards something a little different... the experience our customers would have when they finally received their VELA 9.
We had spent so much time focusing on the design, engineering and development of the product itself that it was time to start thinking about how we wanted to present it.
For me, the packaging is just as much a part of the experience. I wanted something that not only protected the VELA 9 but also reflected the time, effort and attention to detail that had gone into creating it.
So, with a few ideas floating around in my head, I started exploring different packaging concepts to see how they might come together.
Here are a few of the early concepts we were playing around with.
Still plenty of decisions to be made, but it was exciting to finally start visualising what the finished product might look like when it arrived on someone's doorstep!