anamalz Natural bendy animals. For your inner child. Cute keepsakes. Lifetime guarantee.

11/06/2026

Flash back to this special moment last year. It's one of the most meaningful moments in my whole Anamalz journey.

September 2025, while I was in Vietnam, I shared a post about an email I received from a lovely grandfather named Tom. He was looking for our Anamalz Tiger to continue a special family tradition he'd created with his grandkids — "Tiger Toast mornings."

Unfortunately, the Tiger wasn't in production at the time, and the news broke a few little hearts.

The thought of missed traditions (and disappointed grandkids!) made my heart ache too. So I shared the story with our factory, and together we hand-crafted a brand-new Tiger just for Tom and his family.

When I found out Tom lived in Melbourne, I knew I had to meet him. So a month later (October 2025), I had the joy of personally delivering his Tiger — and what a remarkable man he is. Not only a devoted grandfather, but also the man who took the reins of from his father and built it into a global success, grounded in strength, love, and integrity.

Over coffee, Tom spoke about love and forgiveness, about kindness before success, and about still seeing the 16-year-old boy in the mirror — his inner child. I realised we share so many values, especially around kindness, connection, and holding on to that spark inside that keeps us young.

I've always believed Anamalz aren't just for kids — they're for everyone. A little reminder to keep that childlike joy alive inside us.

When I shared Tom's story with our factory team, they were deeply moved too. One of them wrote: "I was inspired by how Tom lives with love and forgiveness as his driving force. I strongly resonated with his belief that the true mission is to be of service to others, and that the role of a leader is to set the direction so people can begin to walk on their own feet. I felt he is a truly admirable person, with a smile that reflects wisdom beyond everything."

Moments like this make me feel so blessed to do what I do — and remind me just how much I love it.

Kindness. Connection. And the inner child in all of us. 💛

Lou x

Tiger will be available to purchase VERY soon. 🐯

09/06/2026

Chook Mahal — a very important place for very important chooks. 🐔

Don't just take our word for it (although we may be a little biased)…

"Best toy ever bought! Highest quality and the detail is fabulous!!!"
"My son plays with it daily and loves filling it up with all of his farm Anamalz."
"The detail is fabulous" … "beautifully crafted and perfectly designed" … and our personal favourite: "cheeky chooks." 🐓

But the review that stopped us in our tracks? This one:
"Our Anamalz collection has been handed down from my children to multiple generations of cousins… thank you for making toys that last and provide hours of open-ended play."

That right there is the whole point. Toys built to be loved, handed down, and loved all over again.

👉 Bring home the Chook Mahal.

psst, more farm accessories coming soon 👀

05/06/2026

You’ve been asking for a shark… so we thought it was time to add him to the line up.

Here’s a behind the scenes moment in its creation.

Friendliest Shark you’ve ever seen is coming 2027.

New 'outstanding' friends have arrived.
02/06/2026

New 'outstanding' friends have arrived.

Barn to stand out. 🌾 Three personalities. One charming little corner of the barnyard.Featuring a dazzling new Peacock, a...
31/05/2026

Barn to stand out. 🌾 Three personalities. One charming little corner of the barnyard.

Featuring a dazzling new Peacock, a curious new Cat and your fan-favourite loyal Dog, this Barnfields Mini Crate is full of character, charm and farmyard heart.

Available now. 🤍

29/05/2026

The best stories aren’t the ones we watch, they are the ones we create.

What adventures will your Anamalz take you on?

New Anamalz: peacock and cat arriving June 1st. (May 31st for our insider community. Join our newsletter for early access. Link in bio)

🦚

This cat is getting ready to pounce.Early access starts May 31st.
28/05/2026

This cat is getting ready to pounce.
Early access starts May 31st.

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Red Hill South, VIC

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