Viridian was founded in March 2009 with a single electricity product and a unique and inspiring idea: Make renewable energy affordable and readily available, and people will gladly choose it. Our commitment to electricity that is affordable and responsible revolutionised the entire retail energy industry in America, and sparked a ripple effect throughout the country. Now, we are thrilled to bring
our commitment and our mission to Australia. In America, we became an industry leader and a powerful agent for change in a few short years. We are proud to be listed among the Direct Selling News Global Top 100 there. We're growing by leaps and bounds, but we're in it for the long haul—and the world is taking notice. In June 2012, the Direct Selling Association recognised Viridian with the ETHOS Rising Star Award, given to an up-and-coming company in the direct selling industry that best demonstrates a consistent and continued pattern of growth as well as a well-rounded business strategy. Also in 2012, Viridian's founder Michael Fallquist, was chosen as one of America's best and brightest entrepreneurs to be honored as a regional Ernst & Young Entrepreneur of the Year. It's all about seeing an opportunity and rising to meet it with power and vision. Starting in 2009 with a game-changing mission and a handful of Associates, Viridian harnessed the power of affordable, responsible energy and a direct selling model. We value our Associates, and take great pride in the financial success enjoyed by those who have committed themselves to building effective, productive businesses. Most of all, we value each and every one of our customers, who are our driving force as we continue on our path of growth and positive change. Together, our individual choices are having a profound collective impact on families, businesses, communities, our nations' economies and the planet. It's a story we can all play a part in, starting with one simple choice. What could be more gratifying than that?
