17/11/2025
🎉 Celebrating excellence at Apteco Live 2025! 🎉
We’re thrilled to announce that Mind and Euler have been recognised as the 'Best use of Apteco 2025' award winners at last week's annual Apteco event!
Their winning entry showcased how Mind’s Do Your Own Thing (DYOT) fundraising initiative was transformed through the power of Apteco technology. DYOT is vital to Mind’s income, generating around £3.5m annually, but faced challenges with declining participation and manual processes.
By partnering with Euler and using Apteco's tools to their full potential, Mind built a fully automated supporter journey, powered by data insights and dynamic content tailored to supporter scenarios. This innovation has:
✔️ Reduced manual effort by 10 hours per week
✔️ Increased email click rates from 5.35% to 7.2%
✔️ Driven 34 additional fundraising payments
✔️ Boosted conversion rates from 28.5% to 39.6% year-on-year
✔️ 81 additional event bookings
As Mind shared:
"By embedding Apteco technology at the heart of DYOT, Mind has delivered a consistent, timely and more engaging supporter experience. The new journey not only protects vital fundraising income but also strengthens long-term supporter loyalty."
👏 Huge congratulations to Haylie Romo, Neda Rahimi, Katherine Schofield and the entire teams at Mind and Euler!
👉 Learn more about this year's finalists: https://hubs.ly/Q03TtpWT0