25/06/2024
✨As the industry landscape has changed over the last 35 years, so have we. We are proud to unveil our new Austmine logo representing our vibrant, collaborative and technology focused METS community.
We have been thinking deeply about our future and the positioning of the Australian METS sector. In doing so, we have determined we want to tell our story better and more adequately represent our future direction.
Since our inception, the Austmine branding has gone through various iterations and has been closely aligned with Austrade’s logo, with our kangaroo iconography purposely drawing a strong connection to Australia. This connection has served us well in growing our organisation and promoting the Australian METS sector on the global stage.
While our Australian heritage remains central to who we are, our new branding reflects a more dynamic and global outlook while encompassing our core values and key purpose of facilitating connections and collaboration across the mining ecosystem.
With its circular, interconnected lines and nodes, and feeling of movement and fluidity, the new Austmine brand signifies: Connectedness, Innovation, Technology Advancement, Circularity and Global Focus.
Find out more: https://www.austmine.com.au/Public/News/Articles/2024/June/A_Fresh_New_Look_for_Austmine.aspx