29/10/2020
What is a knowledge base?
A knowledge base is a set of information about your product or service that one can go through to solve related problems or to learn how to use the product or service. A modern knowledge base is usually a collection of articles that contain text, video, images, etc and is available on the internet. It acts as the source of truth for the product or service to its stakeholders like customers, employees, and partners.
Sometimes, it is a part of a company’s self-service portal. Sometimes, it is a part of their website.
Advantages of creating a solid knowledge base
A knowledge base is the one thing that can be instantly useful for both your support agents and customers. Support agents can refer to the knowledge base and answer the customer queries quickly instead of spending time asking someone for guidance or trying multiple solutions. Customers can search for answers to their questions in the knowledge base instead of contacting support and waiting for a reply.
No matter how big or small your company is, no matter what industry you are in, you cannot go wrong with a knowledge base. After all, searching for answers online is second nature for most of your customers.
But what can go wrong is your content. According to a Forrester report, self-service has a better satisfaction rating than virtual agent interaction, but customers often feel that the ‘content does not match customer expectations’..