Bashundahra LP Gas: Fueling your everyday with safe, efficient, and eco-friendly energy solutions | Bangladesh’s first private LPG company | Largest distribution network | State-of-the-art infrastructure | Most trusted LPG brand | Keep faith, stay relax. Bashundhara LP Gas is the first LP Gas importer, cylinder distributor, and marketing company of the country in the private sector. Their first pl
ant was established adjacent to the Mongla Port. Subsequently, Sundarban Industrial Complex Ltd., a sister concern of Bashundhara LP Gas, the largest cylinder manufacturing plant in the country was established in 2011. Over the years, they continued to consolidate their position through quality and safe products, the scale of production, after-sales service, and a huge distribution network. ACHIEVEMENTS
Bashundhara LP Gas was previously awarded the No. 1 LP Gas Brand at the Best Brand Award 2017, organized by Bangladesh Brand Forum. Thereafter, it went on to achieve the Super Brand Award in 2018-20 and 2020-22. Bashundhara LP Gas is also the first to have a verified page of LP Gas. In 2021 Bashundhara LP Gas achived Business Tabloed award & Global Economic Award. Bashundhara LP Gas has enhanced the capacity of the supply chain to reach more consumers at households and corporate segments by ensuring maximum safety measures. They own the biggest storage facility, highest production capacity, satellite plants, sales depot in key districts of the country and its inimitable ability to maintain the supreme product quality ensured by its well-equipped lab have already put the brand in a leading position with the largest market share. Bashundhara Group established Southeast Asia’s largest LPG filling plant in Keraniganj. To ensure an uninterrupted distribution around Bangladesh, the company has its self-owned Road Tankers and Customized Delivery Trucks to make sure products reach to the farthest point of its delivery network. Bashundhara LP Gas cylinders ensure ZINC coating to make the cylinders rust proof. By maintaining the 80 microns standard Bashundhara ensures the powder painting on the cylinder body making the color-coating attractive and durable. HISTORY
Their journey began in 1999 looking to solve the increasing problem of the inaccessibility of cooking gas and to make life convenient for the people. Being a subsidiary of the country’s eminent business conglomerate Bashundhara Group, the company embarked on a journey to meet the growing demand for cooking gas and give end-users the relief they have long been looking forward to. Over the years, they continued to consolidate their position through
quality and safe products, the scale of production, after-sales service, To ensure accessibility of LP gas at the consumers’ doorsteps at the right time, in addition to the Mongla plant, Bashundhara LP gas set up a huge plant at Keraniganj, Dhaka. This was further followed by 2 satellite plants in Bogura and Chattogram as well, where a maximum of 10,000 MT LP Gas can be found in reserve at a time. The Sundarban Industrial Complex Ltd., the country’s largest and state-of-the-art cylinder manufacturing plant, has a monthly maximum production capacity of 1,30,000 pcs. Considering the yet, growing demand for gas, Sundarban Industrial Complex Unit 2 started operation in 2017 at Keraniganj, Dhaka. This is the 2nd largest cylinder manufacturing plant in South East Asia. To further ensure that they reach the doorsteps of the people, they employed a large delivery fleet that consists of more than 400 trucks, 50 road tankers, and 7 LP Gas carrying vessels. Furthermore, the company has an extensive distribution network operating with the trust and confidence of its more than 350 distributors and 30,000 retailers across the
country. With their largest storage capacity, high production skills, strong logistic support and distribution; and own modern lab ensuring high levels of quality; we have consolidated our position in the country as the No. 1 LP Gas
brand. THE PRODUCT
Bashundhara LP Gas can be found in glossy red & yellow (premium) colored bottles. 12Kg cylinders are mainly used in households. SKUs of 30Kg & 45Kg are also available. For industrial use, they have an easy solution system, a reticulated system, and a bulk system. Bashundhara LP Gas has also been licensed for Autogas stations in the country. They give priority to ensuring the safety of their customers. Thus, they engage in cylinder production technology that is geared towards safety in their products. They use an automated MIG Welding process that ensures complete
leak-proof cylinders. Bashundhara LP Gas Cylinder is made as per the design cod of American Standard Specifications
(DOT-4BA-240) with using the quality raw materials. This ensures the maximum body thickness and gives optimum safety during the movement of cylinders. Bashundhara LP Gas cylinders are put through series of tests i.e. physical, chemical, tensile, burst, x-ray at the factory’s laboratories to maintain the best quality of the product. The durable cylinders are also coated with zinc as an anti-corrosive agent that prevents rust. To make the outer body sturdy yet attractive, powder paint spray is applied in an automated process keeping to a minimum of 80-micron standard. RECENT DEVELOPMENT
Bashundhara LP Gas runs the country’s widest LPG distribution chain, along with its strong business bond with distributors countrywide. They received a license for 200 LPG Auto Gas Stations in the country. They also introduced
‘Sofia’ a new modern mother vessel added to the existing fleet. They also established Satellite plants in Bogura and Sylhet to cater to peoples’ needs in those regions. They recently launched a corporate brand communication, Òm¤ú©‡Ki
fimvB Av‡b Rxe‡b ¯^v”Q›`¨Ó in the form of a television commercial, TVC with one of the renowned celebrities of the country, Bipasha Hayat, to reinforce the brand promise of dependability and convenience. The company aims to speed up the current momentum further to take Bashundhara LP Gas to the root level of this country by ensuring
rational product pricing, the perfect weight, and the maximum safety level of the user. Moreover, they have already started projects to set up South East Asia’s Second Largest LPG Filling Plant and the Country’s largest cylinder
manufacturing plant in Dhaka, Bangladesh. They recently organized a day’s outing for unprivileged children in Narayanganj with the theme Ò¯^coe iv‡R¨ GKw`bÓ on 29 April 2019. Bashundhara LP Gas provided entertainment to
the children at the Aventure Land of Fantasy Park in Fatullah. They have the two (2) world's largest LPG carrier which is called VLGC (Very Large gas container), where this ship can contain 44000 MT LPG each at one time. this is the first time in the Bangladesh market. PROMOTION
Their communications aim to create awareness of safety, dependability, and trust, the values that are core to their brand delivery. To induce the use of LP gas as the mainstream cooking and commercial fuel, they ran a campaign,
ÒeQ‡i AwZwi³ 30 w`b, mvaviY Pyjvi Av¸b ‡_‡K wc«qRb‡K gyw³ w`bÓ aimed at the semi-urban and rural people that received a very positive response from the audience. Recently a corporate brand communication, Òm¤ú©‡Ki fimvB Av‡b Rxe‡b ¯^v”Q›`¨Ó was launched in the form of a television commercial, TVC with one of the renowned celebrities of the country, Bipasha Hayat, to reinforce the brand promise of dependability and convenience. The communication allegorically connects the 20 years of trust and bonding that people have with the brand through the dependability of relationships that bring comfort to life. They are quite active in the digital landscape as well with a large group of 6,14,000 followers. Interactive quiz competitions were initiated during BPL 2017 – 2018 cricket tournament and FIFA World Cup 2018. They also associate ourselves with cooking programs and went on air with a sponsored radio program, ÒMí bq
mwZ¨Ó(‘Bashundhara LP Gas Presents Turning Point’) at ABC Radio 89.2 FM. BRAND VALUES
The mission of BLPGL is to place as a responsible brand of the industry in terms of quality, safety, and performance. And this will be achieved by maintaining superior product quality in every stage, state-of-art technology, and a skilled team. We devoted to maintaining the safety of the product through a series of lab test and re-testing the cylinders at regular intervals. They have the vision to make a mentionable number of households of Bangladesh towards LP Gas user from traditional cooking method considering the convenience, pricing, health, environmental issues. Believing in women empowerment, they initiate programs that engage and aware women to issues of the safe use of cooking gas. An initiative for women, Òwbivc` wbevmÓ, was launched in 2015 in 52 districts of the country inviting women. They also commemorated the International Mother’s Day with a campaign ÒQzwU Qvov K¨v‡jÛviÓ. An OVC was also uploaded, highlighting the universal truth of mothers getting no holiday in their lives, and experiencing years of their life with a
zero-holiday calendar. They taught more than 4,00,000 women about the safe usage of LP Gas. A positive response to the initiative led to the holding of a Pilot Project, Òmvwf©m K¨v¤úÓ in Narayanganj in where they reached out to 300 women at their households. Things you didn't know about Bashundhara LP Gas
1 . Bashundhara LP Gas Ltd (BLPGL) is the first LP Gas importer, cylinder distribution, and marketing company of the country in the private sector since more than 22 years.
2 . BLPGL is the proud owner of two (2) VLGC (Very Large Gas Carrier), which is one of the largest LPG carriers in the world and very few LPG operators in the world has such strength on logistics.
3 . BLPGL has built up State of Art LPG cylinder refiling plant in Dhaka which is one of the largest refiling plant in south-east Asia.
4 . BLPGL has largest LPG cylinder manufacturing capacity which is one of largest of such kind among LPG operators around the world.
5 . BLPGL own nine (9) LPG inland water vessel, which is made them unique in logistics among other competitors.
6 . BLPGL have one fourth market share of LPG market share in Bangladesh. since last 20 years as Highest-selling and most trusted Brand in Bangladesh in most fiercely competitive market in any industry of Bangladesh.
