01/09/2026
Waiting for stability? That’s not a strategy.
On October 12, our founder, Bart Van Malderen, will close Vlerick Entrepreneurship Day with the story of building Drylock in one of the world’s most competitive consumer goods markets.
Drawing on our growth story, he will talk about how staying close to customers, continuously investing in manufacturing excellence, and making bold strategic choices have transformed Drylock into one of the world’s leading hygiene manufacturers. Innovation has shaped that growth story from the start and remains at the heart of how we Innovate to Protect.
This year’s theme, “Creating Stability in a Changing World,” closely reflects Bart’s experience as an entrepreneur. Costs rise, markets shift, supply chains come under pressure and customers change. Waiting for things to settle down is rarely an option.
Want to learn more?
📍 Vlerick Business School, Ghent campus (Belgium)
📅 October 12, 2026, from 1:00 PM
🎟️ Register here: https://www.vlerick.com/en/events/vlerick-entrepreneurship-day-2026/
We’re looking forward to a great day together with Vlerick Entrepreneurship Academy and Vlerick Business School.