Craig Hurst - The Net Effect

Craig Hurst - The Net Effect Craig understands the technology challenges of architectural, engineering, or construction businesses and how to solve them.

He shares that knowledge with a broad base of the national building industry as the COO of The Net Effect Contractor Advisors Inc.

Here's a hard truth: 70% of digital transformation projects in construction fail.We've seen it countless times. A contra...
09/01/2025

Here's a hard truth: 70% of digital transformation projects in construction fail.

We've seen it countless times. A contractor invests in the latest project management software, thinking it'll solve everything. Six months later, they're back to spreadsheets and sticky notes because the new system made things more complicated, not simpler.

The problem isn't the technology: it's the approach.

Most companies try to digitize their existing broken processes instead of fixing what's fundamentally wrong first. You can't just throw software at inefficient workflows and expect magic to happen.

But here's what actually works: Start with your business goals, not the technology.

Ask yourself: What specific problem are we trying to solve? How will we measure success? Then find technology that fits your workflow, not the other way around.

The most successful transformations we've seen happen when teams focus on one clear outcome: like reducing project delays by 20% or improving communication between trades. They pick simple tools that integrate with how they already work, train everyone properly, and measure real results.

Digital transformation isn't about having the fanciest software. It's about making your business run better.

What's the biggest challenge you've faced when trying to implement new technology in your construction business?

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