06/23/2026
Aesthetics get the click. Selling the vision gets the lease.
For The Penny, we collaborated with Pinecrest, Rycon Construction, and Rhode Partners to engineer a full visual suite of 3D renderings, bringing each of the property’s spaces, from the expansive lounge to the soothing sauna, to life.
When it comes to leasing, investing in a complete visual asset portfolio from day one can do a lot of the heavy lifting.
Once a prospect can visualize their life in the space, signing the lease is the natural next step.
Flip to The Penny’s project page: https://hubs.ly/Q04mdXF10
Project: The Penny, College Station, TX
Partners: Pinecrest, Rycon Construction, and Rhode Partners