Visual Elements

05/27/2026

Visual Elements helped bring La Mer’s new prototype shop-in-shop to life at Macy’s Herald Square in New York City, translating the brand’s ultra-luxury positioning into a highly resolved physical environment. Though compact in scale, the space carries a strong sense of presence through sculptural forms, luminous finishes, and a disciplined attention to detail.

Read more about the project here: visual-elements.ca/project/la-mer/

Photos courtesy of Estée Lauder

See how Visual Elements realized La Mer’s ultra-luxury shop-in-shop at Macy’s Herald Square through precision engineering, fabrication, and refined fixture detailing.

05/21/2026

With over 30 years of experience, Visual Elements has established itself as a leader in the manufacturing of custom millwork, metalwork, and fixtures for all types of commercial and retail spaces.

View our work here: visual-elements.ca/projects/

Project Shown: Birks, Hoka, Green Qween, Louis Vuitton

05/06/2026

Combining seasoned expertise with innovation, we design, engineer, and manufacture everything from custom millwork to detailed metal fabrication. Our way of doing things is more than just a process; it’s an inspired expression of who we are. If we don’t quite fit the mold, we embrace the challenge of creating a better one.

Projects Shown: Moose Knuckles, Lululemon Soho Flagship, Jo Malone at Macy’s Herald Square, Hoka Flagship NYC

04/27/2026

Visual Elements partnered on the development and ex*****on of Jo Malone’s new shop-in-shop concept at Macy’s Herald Square, helping bring an elevated fixture program to life within one of the most iconic department store settings in the world. Though compact in footprint, the space called for a highly resolved fixture package that felt warm, premium, and beautifully detailed.

Read more about the project here: visual-elements.ca/project/estee-lauder-jo-malone/

Photos courtesy of Estée Lauder

Visual Elements delivered the engineering, fabrication, project management, logistics, and installation coordination for Jo Malone’s shop-in-shop at Macy’s Herald Square. Completed on a fast-track schedule for the holiday season, the project features walnut, thermoformed solid surface, tempered ...

04/16/2026

Three distinct projects, all using showcases with UV bonded and laminate glass, heavy duty pullouts for access, and locks, all unique to each client's specification. ✨

Projects Shown: Tabayer Nordstrom, Attic Gold Showroom, Birks

03/27/2026

Along with our client projects, we took on a major internal project of moving our wood shop to a new (to us) building across the street from our metal shop and head office. The scale of the wood shop better supports our larger programs and rollouts, and the proximity allows us greater oversight on all aspects of each project.

03/16/2026

Lululemon set out to push beyond its existing retail standards, introducing new material expressions, refined detailing, and large-scale sculptural fixtures. The challenge was translating this ambition into a highly functional fixture system that balanced durability, weight, and day-to-day usability, while integrating seamlessly with existing structural conditions and an accelerated flagship timeline.

Visual Elements led the engineering and fabrication of a bespoke fixture system tailored specifically for the SoHo flagship. Through close collaboration and extensive prototyping with Lululemon’s global design team, VE developed custom hardware, long-span shelving, and sculptural feature walls that preserved the design intent while meeting operational and performance requirements.

03/02/2026

Our way of doing things is more than just a process; it’s an inspired expression of who we are. If we don’t quite fit the mold, we embrace the challenge of creating a better one.

Projects Shown: Hoka Flagship, Lululemon Soho, Nordstrom NYC, Savage X Fenty at Selfridges.

01/30/2026

Visual Elements partnered with lululemon’s global store design team to develop and manufacture a fully custom fixture program for the brand’s SoHo flagship. The 18,000 square foot, two-level store represents a new chapter in Lululemon’s physical retail experience and establishes a global benchmark for future locations.

The Lululemon SoHo flagship reflects the power of thoughtful engineering paired with design ambition. Through close collaboration, extensive prototyping, and precision manufacturing, Visual Elements helped establish a new global fixture standard that will shape Lululemon’s retail environments for years to come.

01/21/2026

Tabayer’s shop-in-shop at Nordstrom’s 57th Street flagship brings the luxury jewelry brand’s refined sculptural aesthetic into one of New York’s most notable retail destinations. Visual Elements collaborated closely with Tabayer and Nordstrom to develop the full interior design expression along with a suite of custom jewelry fixtures. The result is an elevated gallery-like space that blends architectural softness with meticulous craftsmanship.

Photography by Victoria Hely-Hutchinson

Read more about the details behind this project here: https://visual-elements.ca/project/tabayer-at-nordstrom/